Shopify Plus Performance Marketing

Shopify Plus
Performance Marketing

Drive measurable revenue growth on your high-volume Shopify Plus store with strategic paid media, email, and SMS campaigns optimized for maximum ROAS.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Trusted by leading DTC brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Performance Marketing Channels

Multi-Channel Strategy Built for Scale

We integrate Shopify Plus with the most effective performance channels to drive qualified traffic, maximize conversions, and scale revenue predictably. Every channel works together to amplify your results.

Paid Media (Google, Meta & AppLovin)

Strategic campaigns across Google Ads, Meta Ads, and AppLovin in-app/game advertising to reach high-intent customers across search, social, and mobile. We optimize for your most profitable customer segments and adjust bids in real-time based on Shopify Plus conversion data.

  • Google Search & Shopping ads for high-intent buyers
  • Meta retargeting campaigns across Facebook and Instagram
  • AppLovin in-app and mobile game ads for younger audiences
  • Audience segmentation and lookalike modeling
  • Conversion tracking and ROAS optimization

Email Marketing

Automated email sequences and campaigns that nurture leads, drive repeat purchases, and maximize customer lifetime value. Leveraging Shopify Plus data to segment audiences and deliver personalized messaging at scale.

  • Welcome and onboarding sequences
  • Abandoned cart recovery campaigns
  • Post-purchase and loyalty programs
  • Segmentation based on purchase behavior and RFM
  • A/B testing for continuous optimization

SMS Marketing

High-engagement SMS campaigns that drive immediate action. From flash sales to order updates, SMS reaches customers where they are with personalized, time-sensitive offers.

  • Flash sale and limited-time offer alerts
  • Order status and shipping notifications
  • Exclusive SMS-only discounts and rewards
  • Compliance and list management
  • Performance tracking and subscriber growth

Google Shopping & Performance Max

Showcase your products directly to shoppers searching for what you sell. Google Shopping and Performance Max campaigns drive qualified traffic from Google Search, YouTube, Gmail, and the Google Display Network.

  • Product feed optimization and syndication
  • Performance Max campaigns for full-funnel reach
  • Bid strategy optimization for ROAS targets
  • Negative keyword and audience management
  • Competitor analysis and market positioning

Ecommerce Strategy & Optimization

Strategic guidance on conversion rate optimization, customer acquisition costs, and lifetime value metrics specific to Shopify Plus. We identify growth levers and implement best practices across your entire funnel.

  • Conversion funnel analysis and optimization
  • Customer acquisition cost and LTV analysis
  • Landing page strategy and testing
  • Attribution modeling and multi-touch analysis
  • Quarterly business reviews and forecasting

Creative Strategy & Production

High-performing ad creative and messaging that resonates with your audience. From static ads to video content, we produce creative assets optimized for each channel and tested continuously for maximum impact.

  • Ad copy and creative ideation
  • Video production for ads and social
  • User-generated content strategy
  • A/B testing frameworks for creative
  • Brand messaging and positioning

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Partner With Us

Shopify Plus Performance Marketing Experts

Shopify Plus Native Integration

We leverage Shopify Plus data, webhooks, and API capabilities to create seamless tracking, attribution, and optimization across all performance channels.

ROAS-Focused Approach

Every campaign is built and optimized for return on ad spend. We set clear benchmarks, test continuously, and scale what works while cutting underperformers.

Multi-Channel Coordination

Your channels don't operate in silos. We coordinate Google Ads, Meta, AppLovin, email, and SMS to create a cohesive customer journey that maximizes lifetime value.

Experienced Team

Our strategists, paid media specialists, and email experts have managed millions in ad spend and scaled dozens of high-growth DTC brands across all industries.

Transparent Reporting

Custom dashboards show exactly where your budget goes and what you get back. Monthly strategy calls keep you informed and aligned on performance and next steps.

Continuous Optimization

We don't set it and forget it. Every week we analyze performance, test new audiences, refine creative, and adjust strategy based on real data.

Our Proven Track Record

Trusted by High-Growth DTC Brands

We partner with industry-leading brands across all verticals to drive predictable, profitable growth through performance marketing.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
View Case Studies

Real Results from Real Brands

Case Studies & Results

2.1x ROAS Increase for Nutrition Brand

A Shopify Plus-powered nutrition brand was struggling with inefficient Facebook spend and poor email engagement. We restructured their paid media strategy across Google, Meta, and AppLovin while implementing advanced email segmentation. Within 90 days, ROAS increased from 1.8x to 2.1x, and email revenue grew 35% with improved automation sequences.

Email Revenue Growth for Beauty Retailer

A beauty brand on Shopify Plus had strong traffic but low repeat purchase rates. We designed a comprehensive email and SMS strategy including welcome series, post-purchase nurture, and loyalty campaigns. Email became their second-highest revenue channel, contributing 23% of total revenue within 6 months.

Paid Media Scale for Wellness Company

A wellness brand wanted to scale beyond their current ad spend ceiling. We implemented a multi-channel approach using Google Shopping, Performance Max, Meta retargeting, and AppLovin in-app ads to reach new customer segments. Ad spend increased 180% while maintaining a 2.8x ROAS, adding $2.3M in annual revenue.

CAC Reduction for Home Goods Brand

A Shopify Plus home goods retailer had rising customer acquisition costs. We audited their entire funnel, optimized conversion rates on key pages, and implemented sophisticated audience layering across Google and Meta. Customer acquisition cost dropped 22% while maintaining volume, improving unit economics significantly.

Common Questions

Frequently Asked Questions

How does Shopify Plus performance marketing differ from standard Shopify?
Shopify Plus offers advanced capabilities like custom code, API access, and higher scalability that enable deeper integrations with performance marketing platforms. We leverage these capabilities for real-time tracking, custom attribution models, and sophisticated automation that standard Shopify can't support. For high-volume brands, this translates to better optimization, higher ROAS, and more accurate reporting.
What channels should we prioritize for our Shopify Plus store?
The best channels depend on your industry, customer demographics, and current performance. Typically, we recommend starting with Google Ads and Meta ads for customer acquisition, then layering in email and SMS for retention. AppLovin in-app ads work well for reaching younger audiences. We conduct a strategic audit to recommend the optimal mix for your specific business.
How do you measure success for Shopify Plus performance marketing?
We track ROAS, customer acquisition cost (CAC), customer lifetime value (LTV), email revenue, and conversion rates across all channels. Every brand gets a custom dashboard showing real-time performance, and we review metrics weekly to identify optimization opportunities. Our goal is consistent, profitable growth that improves over time.
How quickly will we see results from performance marketing?
Initial data and optimization opportunities emerge within 2-4 weeks as we test audiences, creative, and messaging. Meaningful ROAS improvements typically appear within 6-8 weeks. Full optimization and scaling take 3-4 months. We prioritize quick wins while building long-term strategies that compound growth.

Ready to Scale Your Shopify Plus Store?

Let's talk about your performance marketing strategy. We'll audit your current approach, identify growth opportunities, and build a plan to drive profitable revenue growth.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days