Performance Marketing Strategy

Performance Marketing Strategy
That Delivers Measurable Results

Stop guessing. Start measuring. We help DTC and ecommerce brands build data-driven performance marketing strategies that maximize ROI across every paid channel.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Trusted by innovative DTC brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Marketing Channels

Integrated Channels for Maximum Performance

A winning performance marketing strategy isn't about one channel—it's about orchestrating multiple channels to work together. We build integrated strategies across paid media, email, and SMS that amplify your message and maximize every marketing dollar.

Google Ads

Capture high-intent customers actively searching for solutions. We optimize Google Search, Shopping, and Display campaigns to drive qualified traffic and maximize conversion rates at scale.

  • Search Campaign Optimization
  • Google Shopping Feed Management
  • Audience Targeting & Segmentation
  • Bid Strategy & Budget Allocation
  • Conversion Tracking & Attribution

Meta Ads (Facebook & Instagram)

Build brand awareness and retarget engaged audiences across Meta's ecosystem. Our strategy leverages detailed audience data and creative testing to drive lower acquisition costs and higher lifetime value.

  • Audience Building & Lookalike Creation
  • Dynamic Product Ads
  • Retargeting Campaign Architecture
  • Creative Testing & Optimization
  • ROAS-Focused Budget Scaling

Email Marketing

Convert and retain customers with strategic email sequences. We design segmented campaigns that nurture leads, drive repeat purchases, and maximize customer lifetime value through personalized messaging.

  • List Segmentation Strategy
  • Automated Funnel Sequences
  • Cart Recovery Campaigns
  • Win-Back & Loyalty Programs
  • Performance Analytics & Testing

SMS Marketing

Reach customers directly with time-sensitive offers and urgent messages. SMS drives some of the highest engagement rates in marketing, perfect for flash sales, shipping updates, and VIP offers.

  • SMS List Building & Compliance
  • Promotional Campaign Architecture
  • Abandoned Cart Recovery
  • Transactional & Shipping Updates
  • Conversion Rate Optimization

AppLovin In-App & Mobile Game Ads

Reach high-value audiences in mobile games and premium apps with AppLovin's AXON AI technology. This channel delivers exceptional ROAS for performance-focused brands looking to scale beyond traditional paid channels.

  • AXON AI Audience Targeting
  • In-App Placement Strategy
  • Mobile Game Ad Creative
  • Cross-Device Retargeting
  • Performance Tracking & Attribution

Paid Media Strategy & Optimization

Orchestrate Google Ads, Meta Ads, and AppLovin in-app/game ads into a unified performance machine. We handle account setup, audience building, bid optimization, and continuous testing to maximize your overall ROAS.

  • Channel Mix & Budget Allocation
  • Audience Segmentation Across Platforms
  • Bid Strategy & Automated Rules
  • Attribution Modeling & Analysis
  • Scaling Strategy & Optimization

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Us

What Sets Our Performance Marketing Strategy Apart

Data-Driven Decision Making

Every recommendation is backed by real performance data and industry benchmarks. We don't rely on assumptions—we test, measure, and optimize continuously.

Multi-Channel Integration

We build cohesive strategies that span paid media, email, and SMS. This integrated approach eliminates silos and amplifies results across your entire marketing stack.

Proven ROAS Track Record

Our clients consistently exceed industry benchmarks. We're obsessed with maximizing return on ad spend and scaling profitably, not just driving vanity metrics.

Industry Expertise Across Verticals

We work with DTC brands in beauty, supplements, home goods, jewelry, footwear, and beyond. This broad experience means we understand what works in your specific industry.

Transparent Reporting & Communication

You'll always know exactly how your marketing dollars are performing. We provide clear dashboards, regular strategy calls, and actionable recommendations.

Scalable Systems & Processes

We build sustainable strategies that grow with your business. From launch to scaling, we have the systems and expertise to handle every stage of growth.

Our Results

Proven Performance Marketing Success

Brands across every industry trust us to build and execute performance marketing strategies that drive real, measurable growth.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
See Case Studies

Client Results

Real Results From Real Brands

3.2x ROAS in First 90 Days

A skincare DTC brand came to us with scattered paid media efforts and inconsistent messaging. We unified their Google Ads, Meta Ads, and AppLovin campaigns under one integrated strategy, implemented dynamic creative testing, and built segmented email sequences to maximize customer lifetime value. Within 90 days, they achieved 3.2x ROAS and reduced customer acquisition cost by 34%.

$2.1M Revenue Generated

A supplement brand needed to scale beyond breakeven performance. We restructured their entire paid media stack, implemented attribution modeling across channels, and built out SMS marketing for repeat purchases. By optimizing bid strategies and audience segmentation, we generated $2.1M in additional revenue while maintaining profitability.

45% Increase in Email Revenue

An ecommerce furniture brand had an engaged email list but wasn't maximizing it. We redesigned their automation sequences, implemented behavioral segmentation, and created targeted recovery campaigns. Email revenue increased 45% within six months while improving deliverability and engagement metrics.

Scaled to 4.8x ROAS at Scale

A jewelry brand wanted to scale from $200K to $2M monthly revenue without sacrificing profitability. We built a sophisticated performance marketing strategy combining Google Shopping optimization, Meta Ads retargeting, AppLovin mobile game ads, and SMS urgency campaigns. The integrated approach allowed them to scale to $2M monthly while achieving 4.8x ROAS.

Common Questions

Frequently Asked Questions

What does a performance marketing strategy include?
A comprehensive performance marketing strategy includes paid media optimization across Google Ads, Meta Ads, and emerging channels like AppLovin in-app ads, plus complementary email and SMS marketing. We also provide audience segmentation, bid optimization, attribution modeling, and continuous testing to maximize ROI across all channels.
How long does it take to see results?
Most brands see initial improvements within 2-4 weeks as we optimize campaigns and implement best practices. However, significant results typically emerge over 60-90 days as we gather enough data for proper optimization and implement strategic changes across all channels.
How do you measure performance marketing success?
We track multiple KPIs including ROAS, customer acquisition cost, conversion rate, email ROI, and customer lifetime value. We establish clear benchmarks based on your industry and goals, then optimize continuously to exceed them.
Can you help with both new and existing campaigns?
Absolutely. Whether you're launching new campaigns or optimizing underperforming ones, we audit your current strategy, identify gaps and opportunities, and implement a comprehensive performance marketing plan tailored to your business.

Ready to Build a Performance Marketing Strategy That Works

Let's talk about your goals and create a data-driven strategy to achieve them. Get a free performance marketing audit today and discover the opportunities we can unlock for your brand.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days