Paid Social Strategy

Paid Social Strategy
That Drives Real Revenue

Expert paid social campaigns built for DTC and ecommerce brands. We combine data-driven strategy with creative excellence to maximize your advertising ROI across Meta Ads, Google Ads, AppLovin in-app ads, and beyond.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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Tell us about your brand and we'll put together a free marketing audit of your current channels.

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Trusted by leading DTC brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Our Paid Social Channels

6 Channels to Maximize Your Paid Social ROI

We don't believe in one-size-fits-all paid social strategy. Every DTC and ecommerce brand has unique needs, audiences, and goals. That's why we build comprehensive paid social strategies across multiple channels, carefully orchestrated to amplify your message and scale revenue efficiently.

Meta Ads (Facebook & Instagram)

Leverage Meta's advanced audience targeting and pixel data to reach your customers where they spend the most time. From awareness to conversion, we optimize every campaign for maximum ROAS.

  • Audience targeting and lookalike modeling
  • Dynamic product ads and catalog campaigns
  • Conversion API implementation and optimization
  • A/B testing and creative performance analysis
  • Retargeting strategies across the Meta ecosystem

Google Ads & Google Shopping

Capture high-intent customers actively searching for your products. We build Google Ads strategies that drive qualified traffic and profitable conversions for DTC and ecommerce brands.

  • Performance Max and Smart Shopping campaigns
  • Search ads with keyword strategy and bid optimization
  • Google Shopping feed optimization and management
  • Remarketing lists and conversion tracking setup
  • Landing page optimization for Google Ads quality score

AppLovin In-App & Mobile Game Ads

Reach mobile-first audiences through premium in-app placements and mobile gaming environments using AppLovin's AXON AI technology for precise targeting and real-time optimization.

  • AXON AI-powered audience targeting and segmentation
  • In-app and mobile game inventory access
  • Creative testing and performance optimization
  • Cross-device retargeting strategies
  • Real-time bidding and impression-level analytics

Email Marketing & Automation

Build revenue with strategic email campaigns that nurture leads, drive repeat purchases, and maximize customer lifetime value. Integrated with your paid social efforts for seamless customer journeys.

  • Segmentation and personalization strategies
  • Automated email sequences and workflows
  • Abandoned cart and post-purchase campaigns
  • List growth and email compliance management
  • Performance tracking and revenue attribution

SMS Marketing & Messaging

Capture immediate attention with SMS campaigns that drive urgency and conversions. SMS complements your paid social strategy with direct, high-engagement messaging to customers.

  • SMS campaign strategy and scheduling
  • SMS list building and compliance
  • Promotional and transactional messaging
  • Integration with email and social campaigns
  • Performance analytics and optimization

Ecommerce Strategy & Optimization

Your paid social strategy is only as good as your ecommerce foundation. We audit and optimize your product pages, checkout, and overall customer experience to maximize conversion rates.

  • Conversion rate optimization and testing
  • Product page and messaging optimization
  • Checkout flow analysis and improvement
  • Customer journey mapping and analytics setup
  • Data integration and attribution modeling

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Our Paid Social Strategy

Why Neighborhood Reach Marketing for Your Paid Social Strategy?

Multi-Channel Expertise

We don't rely on a single platform. Our paid social strategies span Meta Ads, Google Ads, AppLovin in-app ads, email, SMS, and more—creating a cohesive, revenue-driving ecosystem.

DTC & Ecommerce Focus

We specialize exclusively in direct-to-consumer and ecommerce brands. Every strategy we build is tailored to your business model, margins, and growth goals.

Data-Driven Approach

Our paid social strategies are built on real performance data and industry benchmarks. We set clear KPIs, track everything, and continuously optimize for better results.

Creative + Strategy

Great strategy needs great creative. Our team combines strategic thinking with creative excellence to build campaigns that not only perform but stand out.

Transparent Reporting

You'll always know what's working and why. We provide clear, actionable reporting tied directly to your revenue and business goals.

Dedicated Partnership

You're not just a client. We work as an extension of your team, deeply invested in your growth and willing to challenge assumptions to drive better results.

Trusted Partners & Integrations

Platform Partners We Work With

We're certified and experienced across the leading paid social and ecommerce platforms.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Learn About Our Integrations

Results From Real Clients

Paid Social Strategy Results

Beauty Brand Scales to 4.2x ROAS

A skincare DTC brand came to us with inconsistent paid social performance across Meta and Google. We rebuilt their strategy with better audience segmentation, creative testing, and integrated email nurturing. Within 90 days, their Meta ROAS improved from 2.1x to 4.2x, while reducing cost per acquisition by 34%. The brand scaled ad spend from $15k to $45k monthly while maintaining profitability.

Supplement Brand Launches Profitable Google Shopping

A supplement ecommerce brand had strong Meta performance but zero Google presence. We built a comprehensive Google Ads and Google Shopping strategy, optimized their product feed, and created high-converting search campaigns. Within 60 days, Google became their second-largest channel, contributing 28% of new customer revenue at a 3.8x ROAS.

Furniture Brand Builds Omnichannel Strategy

A home goods brand struggled with disconnected marketing efforts. We developed an integrated paid social strategy spanning Meta Ads, Google Ads, AppLovin in-app ads, and email marketing. By creating cohesive messaging and proper attribution, we increased overall ROAS from 2.4x to 3.9x and improved customer lifetime value by 47%.

Jewelry Brand Improves Retargeting with AppLovin

A luxury jewelry DTC brand wanted to reach high-intent audiences beyond Meta. We added AppLovin in-app and mobile game advertising to their strategy using AXON AI targeting. This new channel delivered a 3.5x ROAS and captured customers they were missing on traditional platforms, expanding their addressable market by 31%.

Common Questions

Frequently Asked Questions

What does a paid social strategy actually include?
Our paid social strategies include platform selection and prioritization, audience research and segmentation, creative strategy and testing, campaign structure and bidding, conversion tracking and attribution setup, and ongoing optimization. We also integrate related channels like email and SMS to create a cohesive customer journey that drives maximum ROI.
How long does it take to see results from paid social strategy?
Most DTC and ecommerce brands see meaningful improvements within 30-60 days as we optimize based on real performance data. However, the best results come from ongoing refinement over 90+ days as we test creative, audiences, and messaging. We provide clear benchmarks and milestones so you know what to expect.
Do you work with brands in all industries?
Yes. We specialize in DTC and ecommerce brands across all industries—beauty, skincare, supplements, home goods, furniture, jewelry, footwear, and more. Each industry has unique challenges and audiences, which is why our strategies are customized to your specific market, margins, and customer behavior.
How much should I budget for paid social advertising?
Budget depends on your goals, industry, and competitive landscape. Most DTC brands see strong results starting at $5-10k monthly across channels, though some scale to $50k+ as they prove ROI. We help you determine the right budget based on your margins and growth targets, and we optimize spend to maximize efficiency at any budget level.

Ready to Build a Paid Social Strategy That Works?

Let's talk about your brand, your goals, and the right paid social strategy to get you there. We'll provide a free audit of your current efforts and a custom recommendation for improvement.

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No long-term contracts Free marketing audit DTC specialists Results in 30–60 days