Paid Social Planning

Paid Social Planning
That Scales Your Growth

Strategic planning, expert execution, and continuous optimization across Meta, Google, and AppLovin to maximize your ad spend and drive predictable revenue growth.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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Trusted by DTC & Ecommerce Brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Our Paid Social Planning Channels

Integrated Multi-Channel Strategy

We don't just run ads—we architect comprehensive paid social plans that align with your business goals, customer lifecycle, and revenue targets.

Meta Ads Strategy

Proven Meta Ads planning for Facebook and Instagram campaigns that drive awareness, engagement, and conversions across your entire funnel.

  • Audience segmentation and targeting
  • Campaign structure and hierarchy
  • Creative testing and optimization
  • Retargeting strategy and sequencing
  • Budget allocation and scaling plans

Google Ads Planning

Strategic Google Ads planning including Search and Performance Max campaigns designed to capture high-intent traffic and maximize conversion value.

  • Keyword strategy and bid planning
  • Shopping feed optimization
  • Performance Max campaign structure
  • Conversion tracking and attribution
  • Budget forecasting and ROI modeling

AppLovin In-App & Mobile Game Ads

Reach engaged audiences within mobile apps and games using AppLovin AXON AI technology for precise targeting and cost-efficient user acquisition.

  • In-app user targeting and lookalike audiences
  • Mobile game advertising strategy
  • AXON AI optimization and automation
  • Cross-app retargeting campaigns
  • Mobile conversion tracking setup

Email Marketing Strategy

Integrated email planning that complements your paid social efforts with segmented campaigns, automation, and lifecycle nurturing.

  • Subscriber segmentation strategy
  • Email automation sequences
  • Campaign performance benchmarking
  • List growth and retention tactics
  • Revenue attribution modeling

SMS Marketing Planning

Strategic SMS campaigns that drive urgency, engagement, and repeat purchases while maintaining compliance and customer preference.

  • SMS list building and segmentation
  • Campaign calendar and timing strategy
  • Compliance and preference management
  • Conversion-focused messaging
  • Performance tracking and optimization

Ecommerce Strategy & Optimization

End-to-end ecommerce planning that ensures your paid social investments align with product strategy, pricing, and conversion optimization.

  • Customer journey mapping
  • Conversion rate optimization planning
  • Product-market fit validation
  • Pricing and promotion strategy
  • Analytics and dashboard setup

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Neighborhood Reach Marketing

Strategic Planning Meets Execution Excellence

Data-Driven Planning

Every paid social plan is grounded in your actual data, market benchmarks, and realistic revenue targets. We don't guess—we measure and iterate.

Multi-Channel Expertise

Our team specializes across Meta Ads, Google Ads, AppLovin, Email, and SMS. We build integrated plans that work together, not in silos.

Proven Frameworks

We apply battle-tested planning methodologies refined through work with hundreds of DTC and ecommerce brands across every industry.

Transparent Roadmaps

You'll receive detailed paid social plans with clear milestones, KPI targets, and monthly optimization cycles so you know exactly what to expect.

Continuous Optimization

Planning doesn't end at launch. We monitor performance daily, adjust tactics weekly, and iterate strategy monthly to maximize your ROI.

Growth Acceleration

Our planning approach identifies untapped opportunities and scaling levers unique to your business, helping you grow faster than competitors.

Brands We Work With

Trusted by Leading DTC & Ecommerce Brands

From bootstrapped startups to multi-million dollar operations, our paid social planning has helped brands across every vertical scale profitably.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
View Case Studies

Real Results From Strategic Planning

Paid Social Planning That Delivers Revenue

3.2x ROAS Increase in 90 Days

A direct-to-consumer beauty brand was running ads without a cohesive plan, losing money on inefficient targeting and creative. We developed a comprehensive paid social strategy that restructured their Meta and Google campaigns, implemented proper audience segmentation, and optimized creative rotation. Within 90 days, their ROAS increased from 1.8x to 3.2x while maintaining profitable CAC.

Scaled From $50K to $200K Monthly Ad Spend

An ecommerce home goods company had reached a revenue plateau despite strong product-market fit. Our paid social planning identified whitespace in their audience targeting and created a multi-channel strategy incorporating Meta, Google Shopping, and AppLovin in-app ads. By implementing a structured budget allocation plan and creative testing framework, we safely scaled their monthly ad spend 4x while improving overall ROAS.

Recovered $85K in Lost Ad Spend

A health and wellness brand was hemorrhaging budget on poorly planned campaigns with no clear conversion path. We audited their entire paid social setup and rebuilt their planning framework with proper attribution, audience segmentation, and channel prioritization. The new strategy immediately reduced wasted spend and reallocated budget to their highest-performing channels.

Launched New Product Line Profitably

An apparel DTC brand needed to launch a new product category with limited budget. We developed a strategic paid social plan that used lookalike audiences, email retargeting, and SMS coordination to maximize efficiency. The product launch generated $120K in first-month revenue with a 4.1x ROAS, proving that great planning beats big budgets.

Common Questions

Frequently Asked Questions

What is included in your paid social planning?
Our paid social planning includes channel strategy, audience segmentation, campaign structure, creative testing frameworks, budget allocation, attribution setup, and monthly optimization roadmaps. We deliver detailed documentation and work with you to align the plan with your business objectives and revenue targets.
How long does it take to see results from a new paid social plan?
Initial data and optimization starts immediately, but meaningful results typically emerge within 2-4 weeks as campaigns gather data and our team refines targeting and creative. Significant ROAS improvements and scaling usually manifest within 60-90 days as we compound optimizations across channels.
Can you plan for multiple channels at once?
Yes, that's our specialty. We build integrated multi-channel plans across Meta Ads, Google Ads, AppLovin in-app, Email, and SMS that work synergistically. This approach typically outperforms single-channel strategies and maximizes your overall marketing efficiency.
What if we're new to paid social advertising?
We work with brands at every stage, from zero to sophisticated. Our planning process includes education and documentation so your team understands the strategy and can contribute to optimization. We'll build a plan that scales with your capabilities and budget.

Ready to Scale Your Paid Social?

Get a free audit of your current paid social performance and a custom planning recommendation. Our team will identify your biggest opportunities and outline a clear roadmap to increase ROAS and grow revenue.

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No long-term contracts Free marketing audit DTC specialists Results in 30–60 days