Paid Social Advisor

Paid Social Advisor
For DTC & Ecommerce Brands

Strategic guidance and expert management across Meta Ads, Google Ads, and AppLovin in-app advertising to maximize your ROAS and scale profitable growth.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Trusted by leading DTC brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Our Paid Social & Media Services

Six Channels to Scale Your DTC Business

Our paid social advisors develop integrated strategies across the channels your customers use most. From precise targeting to creative optimization, we handle every aspect of your paid media.

Meta Ads (Facebook & Instagram)

Reach your ideal customers where they spend the most time. We build audiences, test creatives, and optimize for maximum ROAS across Meta platforms.

  • Detailed audience segmentation and lookalike modeling
  • A/B testing on ad creative, copy, and landing pages
  • Campaign structure for scale without wasted spend
  • Conversion API optimization for accurate tracking
  • Ongoing performance monitoring and bid strategy refinement

Google Ads & Shopping

Capture high-intent customers actively searching for your products. Our advisors optimize search campaigns and Google Shopping feeds for consistent profitability.

  • Keyword research and bid management across search networks
  • Product feed optimization for maximum visibility
  • Smart bidding strategies aligned to your target ROAS
  • Landing page and ad copy testing for conversion rate improvement
  • Negative keyword strategy to reduce wasted ad spend

AppLovin In-App & Mobile Game Ads

Reach engaged audiences in mobile games and apps with AXON AI-powered targeting. Perfect for reaching new customers in high-intent moments.

  • In-app audience targeting with machine learning precision
  • Game environment placements for premium brand safety
  • Mobile-first creative optimization and testing
  • Real-time performance tracking and audience scaling
  • Integration with your broader paid media strategy

Email Marketing

Nurture existing customers and drive repeat purchases with strategic email campaigns. Some of the highest ROI channels available to DTC brands.

  • Segmentation strategy based on customer behavior and purchase history
  • Automated email sequences for welcome, cart recovery, and VIP customers
  • Subject line and content testing for open and click rates
  • List hygiene and deliverability optimization
  • Performance analytics and revenue attribution

SMS Marketing

Deliver urgent, timely messages directly to your customers' phones. SMS drives engagement and conversions with minimal competition.

  • Compliant SMS campaigns and audience building
  • Flash sales, promotions, and time-sensitive offers
  • Keyword triggers and automated SMS workflows
  • Performance tracking and opt-in management
  • Integration with email and retargeting strategies

Ecommerce Strategy & Paid Media

Holistic strategy that aligns all paid channels to your business goals. Our advisors identify opportunities and eliminate bottlenecks in your growth.

  • Full-funnel audit of your current paid media performance
  • Competitive analysis and market positioning strategy
  • Creative strategy and production guidance
  • Budget allocation and channel mix optimization
  • Monthly strategy reviews and quarterly planning sessions

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Work With Our Paid Social Advisors

Expert Guidance That Drives Real Results

Multi-Channel Expertise

We don't just manage one platform. Our advisors are certified across Meta, Google, AppLovin, and email platforms, creating integrated strategies that outperform siloed approaches.

DTC & Ecommerce Specialists

We work exclusively with DTC and ecommerce brands. We understand your margins, your customer acquisition costs, and what true profitability looks like in your industry.

Data-Driven Decision Making

Every recommendation comes with supporting data. We analyze your funnel, test hypotheses, and make optimization decisions based on performance metrics that matter.

Transparent Communication

No black box reporting. Your advisor provides clear monthly reviews, explains what's working and why, and recommends next steps with full reasoning.

Scalable Growth Strategy

We don't just optimize for the next 30 days. Our advisors build strategies designed to scale with your business, identifying new channels and audiences as you grow.

Dedicated Account Leadership

Your account is managed by a dedicated advisor who understands your business, your goals, and your competitive landscape. You get consistent guidance, not rotating team members.

Brands we've helped scale

Join DTC Leaders Using Our Paid Social Advisors

We partner with high-growth DTC and ecommerce brands across all industries. See how our advisors have helped brands scale profitably.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
View Case Studies

Real Results From Our Clients

How Our Paid Social Advisors Drive Growth

3.2x ROAS Achieved Through Meta Retargeting Optimization

A mid-market DTC brand was spending heavily on cold traffic but lacked a structured retargeting approach. Our advisor audited their funnel, rebuilt their retargeting audiences, and implemented dynamic creative optimization across Meta. Within 60 days, their retargeting ROAS increased from 2.1x to 3.2x, directly impacting profitability. The advisor then reallocated budget from underperforming cold campaigns, creating a more balanced acquisition mix.

Integrated Email & SMS Strategy Increased Customer Lifetime Value

An ecommerce brand with strong acquisition was losing revenue through poor retention. Our advisor developed a comprehensive email and SMS strategy including welcome sequences, cart recovery automation, and VIP customer programs. Email revenue increased 47% within three months, and SMS-driven revenue exceeded initial projections. The advisor continuously tested subject lines, send times, and offers to optimize performance.

AppLovin In-App Ads Opened New Customer Acquisition Channel

A consumer brand saturated with Meta and Google was looking for new channels to reach untapped audiences. Our advisor recommended AppLovin in-app and mobile game advertising using AXON AI targeting. The new channel delivered a 2.8x ROAS in month one and scaled to 15% of total paid media spend by month four. The advisor managed audience expansion and creative testing to maintain efficiency at scale.

Google Shopping Overhaul Recovered Lost Revenue

A product-heavy ecommerce site had outdated Google Shopping campaigns with minimal optimization. Our advisor rebuilt the product feed, restructured campaigns by margin and category, and implemented smart bidding strategies. Google Shopping revenue doubled within eight weeks, and cost per acquisition dropped 31%. The advisor established ongoing feed management and quarterly optimization cycles to maintain momentum.

Common Questions

Frequently Asked Questions

What exactly does a paid social advisor do?
A paid social advisor develops and executes comprehensive strategies across paid channels like Meta Ads, Google Ads, AppLovin, email, and SMS. They conduct audits, identify optimization opportunities, manage budget allocation, test new strategies, and provide strategic guidance to maximize your ROAS and profitability.
How is a paid social advisor different from just using an agency?
A dedicated paid social advisor takes a consultative approach, acting as an extension of your team rather than just executing campaigns. They provide strategic guidance, explain their decisions, test new ideas aligned to your goals, and build long-term growth strategies instead of just optimizing existing campaigns.
Which channels should I focus on first?
That depends on your business model, customer acquisition costs, and current performance. Our advisors start with a full-funnel audit to identify your biggest opportunities and recommend a channel mix based on your margins, budget, and growth goals. Most DTC brands benefit from a balanced approach across Meta, Google, and email.
How long does it take to see results from a paid social advisor?
Quick wins often appear within 30-60 days as we optimize existing campaigns and eliminate waste. Significant growth usually takes 90-120 days as we test new strategies, refine creative, and scale what works. Your advisor will set clear milestones and communicate progress monthly.

Ready to Scale With Expert Paid Social Guidance?

Get a free strategy session with one of our paid social advisors. We'll audit your current campaigns, identify your top three opportunities, and outline a clear path to profitability. No obligation, just honest insights.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days