Outsource Marketing Manager

Outsource Your Marketing Manager
& Scale Without the Overhead

Stop paying full-time salaries for part-time results. Our fractional marketing leadership team handles Meta Ads, Google Ads, email, SMS, and strategic planning—delivering performance-driven growth for DTC brands and ecommerce companies. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Schedule a Strategy Call ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Marketing Channels

Six Performance Channels We Manage

Our outsourced marketing managers handle the full spectrum of paid and direct-response channels, so you don't need to hire multiple specialists. We own strategy, execution, and optimization across every touchpoint.

Paid Media & Performance Advertising

We manage Meta Ads, Google Ads Search & Shopping campaigns, and AppLovin in-app advertising to drive qualified traffic and repeat purchases. Our team continuously optimizes for ROAS, scaling winners and cutting losers.

  • Meta Ads (Facebook & Instagram) strategy and campaign management
  • Google Search Ads and Shopping campaigns for intent-driven sales
  • AppLovin in-app and mobile game advertising for user acquisition
  • A/B testing, audience segmentation, and bid optimization
  • Monthly performance reporting and strategy adjustments

Email Marketing

Strategic email sequences that nurture customers, recover abandoned carts, and drive repeat purchases. We handle list segmentation, copywriting, design, and performance tracking.

  • Welcome series and onboarding automation
  • Abandoned cart and browse abandonment campaigns
  • Customer retention and loyalty sequences
  • Segment-based personalization and dynamic content
  • Deliverability optimization and compliance management

SMS Marketing

High-converting SMS campaigns that drive urgency and immediate action. From flash sales to VIP offers, we craft messages that land and convert.

  • SMS campaign strategy and audience segmentation
  • Flash sale and time-sensitive offer campaigns
  • Post-purchase and transactional messaging
  • Compliance and opt-in list management
  • Performance tracking and conversion attribution

Ecommerce Strategy

We audit your funnel, identify growth bottlenecks, and recommend data-driven optimizations. From product positioning to checkout flow, we align all channels around measurable business outcomes.

  • Funnel analysis and conversion rate optimization
  • Product positioning and messaging strategy
  • Customer journey mapping and touchpoint optimization
  • Competitive benchmarking and market analysis
  • Growth roadmap and quarterly strategy planning

Creative Strategy & Asset Development

Strategic creative direction that resonates with your audience and drives action. We develop concepts, messaging frameworks, and asset guidelines that scale across all channels.

  • Brand positioning and messaging architecture
  • Campaign concept development and creative briefs
  • Ad creative strategy and performance testing
  • Email and landing page copywriting
  • Seasonal campaign planning and creative calendars

Performance Analytics & Reporting

We track what matters: revenue, ROAS, CAC, LTV, and channel-specific metrics. Monthly dashboards and strategic insights keep you informed and accountable.

  • Multi-channel attribution and ROI tracking
  • Custom dashboard setup and real-time reporting
  • Monthly business reviews with actionable insights
  • Competitive benchmarking and performance analysis
  • Growth forecasting and budget optimization recommendations

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Outsource Your Marketing Manager

The Advantages of Fractional Marketing Leadership

Eliminate Full-Time Salary & Benefits Overhead

A full-time marketing manager costs $60K–$100K+ annually, plus benefits, taxes, and onboarding time. Outsourcing gives you experienced leadership at 40% lower cost, with zero fixed overhead.

Access a Full Team, Not a Single Hire

When you outsource, you get a strategist, paid media specialist, email expert, and analyst—not just one person wearing six hats. You scale capabilities without scaling headcount.

Faster Campaign Launch & Optimization

Our team is immediately productive. No ramp-up time, no learning curve. We hit the ground running with proven strategies, processes, and best practices.

Performance-Driven Accountability

We're paid to deliver results. Our goals align with yours—revenue growth, ROAS, and efficient scaling. Monthly reporting and strategy adjustments keep us accountable.

Flexibility to Scale Up or Down

Need more support during peak season? Scale up. Launching new channels? We add expertise. Your fractional team grows with your business without long-term commitments.

Stay Current With Channel Changes

Platform algorithms, iOS privacy changes, and new advertising options evolve constantly. Our team stays ahead of trends and optimizes your strategy in real-time.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results From DTC Brands & Ecommerce Leaders

How We Help Outsourced Marketing Managers Succeed

Strategic Planning That Aligns Across Channels

Many brands operate siloed campaigns—Meta ads disconnected from email, email disconnected from SMS. We create a unified strategy where each channel reinforces the others, maximizing customer lifetime value. Our fractional marketing managers develop quarterly roadmaps that prioritize high-impact initiatives, coordinate creative themes across all touchpoints, and ensure budget allocation reflects your growth goals.

Replacing Internal Headcount Without Losing Continuity

Losing a marketing manager mid-campaign creates chaos. Outsourcing means institutional knowledge stays intact, strategy continues uninterrupted, and you avoid the 3–6 month hiring and onboarding cycle. We integrate seamlessly with your team, maintain detailed documentation, and ensure every decision is tracked and repeatable.

Proving ROI on Every Dollar Spent

Internal teams often lack visibility into true marketing efficiency. We implement comprehensive attribution tracking, calculate true CAC and LTV by channel, and benchmark your performance against industry standards. Monthly dashboards show exactly where revenue comes from, which channels are underperforming, and where to double down.

Scaling Proven Campaigns Profitably

The difference between a $10K and $100K monthly ad budget isn't just spending more—it's strategic scaling. Our fractional managers test at small budgets, identify winners, and scale systematically while maintaining ROAS. We manage audience expansion, creative refresh cycles, and bid optimization to grow revenue without proportionally growing costs.

Common Questions

Frequently Asked Questions

How is outsourcing a marketing manager different from hiring a freelancer or agency?
Freelancers lack accountability and often juggle multiple clients. Agencies focus on services and hours billed, not your outcomes. Outsourced fractional managers are dedicated to your business, aligned on revenue goals, and responsible for end-to-end strategy and execution across all channels.
What if we need hands-on execution, not just strategy?
We do both. Our fractional marketing managers handle strategy development and day-to-day campaign management—ad creation, copy testing, audience building, bid optimization, and reporting. You get senior-level thinking backed by full execution.
Can we scale our outsourced marketing team as we grow?
Absolutely. Start with strategic management and core channel optimization, then add specialists for email, SMS, or creative as you scale. Your fractional team grows with your business, and you only pay for what you need.
How do you handle platform changes like iOS updates or algorithm shifts?
Our team monitors platform changes daily and adjusts strategy proactively. We test new features, update targeting approaches, and optimize creative for each platform's latest requirements. You stay ahead of the curve without managing the complexity.

Ready to Replace Your Marketing Manager?

Stop paying for underutilized headcount. Our fractional marketing leaders deliver strategic direction, full-channel execution, and measurable growth. Schedule a 20-minute call to discuss your goals and see how outsourcing can reduce costs while increasing performance.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days