Outsource Marketing After Downsizing

Outsource Marketing
After Downsizing

When your internal team shrinks, your marketing shouldn't. We act as your fractional marketing department, delivering paid media, email, SMS, and ecommerce strategy—without the overhead of full-time hires. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Get Your Marketing Back on Track ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Marketing Channels

End-to-End Marketing Services for Post-Downsizing Growth

After downsizing, you need a marketing partner who can immediately step in and deliver results. We specialize in replacing internal teams with expert fractional marketers across every channel that drives revenue.

Paid Media (Meta, Google & AppLovin)

Run high-performing campaigns across Meta Ads, Google Search & Shopping, and AppLovin in-app advertising. We manage your budget efficiently, eliminate wasted spend, and scale what works—replacing the need for multiple paid media specialists.

  • Meta Ads (Facebook & Instagram retargeting & prospecting)
  • Google Search Ads for immediate intent capture
  • Google Shopping Ads for ecommerce revenue
  • AppLovin in-app & mobile game advertising
  • Campaign optimization & budget reallocation

Email Marketing

Rebuild your email program with segmentation, automation, and high-converting sequences. Our team manages list hygiene, A/B testing, and lifecycle campaigns—delivering $72+ ROI per $1 spent without the need for an email specialist on staff.

  • Segmentation strategy & list management
  • Automated email sequences & flows
  • A/B testing & performance optimization
  • Abandoned cart & win-back campaigns
  • Monthly reporting & analytics

SMS Marketing

Tap into SMS revenue with high-engagement campaigns that drive urgency and repeat purchases. We handle compliance, list building, and conversion-focused messaging—adding revenue stream without expanding your headcount.

  • SMS campaign strategy & audience building
  • Promotional & flash sale messaging
  • Transactional & order update sequences
  • Compliance & list management
  • Performance tracking & optimization

Ecommerce Strategy

We analyze your store, identify revenue leaks, and execute growth plays across product mix, pricing, and conversion optimization. Get strategic guidance from an experienced ecommerce expert—without hiring a full-time director.

  • Store audit & competitive analysis
  • Product strategy & bundling optimization
  • Conversion rate optimization & UX review
  • Pricing strategy & margin analysis
  • Growth roadmap & quarterly planning

Creative Strategy

Develop compelling ad creative, messaging frameworks, and brand positioning that resonates with your audience. Our strategists craft the narrative—freeing your team to focus on execution and sales.

  • Brand messaging & positioning
  • Ad copy & creative direction
  • Landing page strategy & optimization
  • Competitive differentiation
  • Customer journey mapping

AppLovin In-App & Mobile Game Ads

Reach high-value users through in-app and mobile game advertising on the AppLovin platform. We manage targeting, creative, and bidding to maximize installs and revenue—a growing channel many downsized teams overlook.

  • In-app user acquisition campaigns
  • Mobile game advertising strategy
  • Audience targeting & segmentation
  • Creative testing & optimization
  • Performance analytics & scaling

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Neighborhood Reach

The Right Partner After Downsizing

Instant Expertise Without Hiring

You get a full fractional marketing team immediately. No recruitment delays, no onboarding friction—we step in and execute from day one, filling the gaps left by downsizing.

Lower Overhead, Same Results

Outsourced marketing costs 40% less than maintaining an in-house team. You pay only for what you need, with no salary, benefits, or equipment costs—keeping your burn rate low while maintaining marketing momentum.

Performance-Driven Accountability

We don't do vanity metrics. Every channel is tracked for ROAS, revenue per channel, and contribution to bottom-line growth. You see exactly what marketing is delivering.

Fractional Scale to Full Support

Start with one channel or a few hours per week. As you grow, we scale with you—adding channels, increasing hours, or providing strategic guidance. No contracts lock you in; flexibility built in.

Industry Benchmarks & Best Practices

We've optimized campaigns across hundreds of ecommerce and DTC brands. You benefit from proven playbooks, not experiments. We know what works and implement it fast.

Dedicated Account Management

You get a single point of contact who understands your business, your challenges, and your goals. No agency silos, no handoffs—just consistent, strategic partnership.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results for Brands Like Yours

How Smart Brands Use Outsourced Marketing

DTC Ecommerce Brand Rebuilds Marketing After Team Cuts

After downsizing from a 5-person marketing team to one coordinator, a D2C apparel brand partnered with us to run Meta, Google, and email campaigns. Within 90 days, we rebuilt their paid media operation, automated their email funnel, and increased ROAS from 1.8x to 2.9x. The coordinator now focuses on community and content while we handle revenue-driving channels.

Startup Scales Without Hiring

An early-stage supplement company needed to cut marketing headcount post-Series A but couldn't afford to slow growth. We took over Google Shopping, SMS, and ecommerce strategy on a fractional basis. They scaled from $400K to $1.2M monthly revenue in 8 months without adding a single full-time hire.

Established Brand Exits Social Media Management

A consumer goods brand was spending heavily on social content creation but saw minimal ROI. We repositioned them away from organic social to performance-driven paid media across Meta and Google, plus built an SMS program. They cut marketing spend by 35% while increasing revenue by 22%.

Ecommerce Company Fills Marketing Gap Post-Merger

After a merger eliminated redundancies, a mid-market ecommerce company lost two marketing team members. Rather than backfill, they contracted with us for fractional support on email, paid media, and ecommerce strategy. Within 6 months, they recovered lost revenue and identified $300K in annual marketing optimization opportunities.

Common Questions

Frequently Asked Questions

What's the difference between outsourced marketing and hiring a fractional CMO?
Outsourced marketing typically covers execution across channels like paid media, email, SMS, and ecommerce strategy. A fractional CMO adds strategic leadership, roadmap planning, and stakeholder management. We offer both—depending on your needs. After downsizing, many brands start with channel execution and add strategic oversight as they scale.
How quickly can you take over our marketing after downsizing?
We typically onboard within 1-2 weeks. We'll audit your current setup, inherit your accounts and pixels, review historical performance, and begin campaign optimization immediately. The faster you move, the less revenue is lost during the transition.
Do we still need an internal marketing person?
It depends on your size and complexity. Many of our clients maintain one internal coordinator for brand oversight, vendor management, and internal communication while we handle paid media, email, SMS, and strategy. Others go fully outsourced. We'll help you determine the right structure.
Can you manage multiple marketing channels or do we need separate vendors?
We manage all channels under one roof—Meta, Google, AppLovin, email, SMS, and ecommerce strategy. One integrated team, one dashboard, one point of contact. This eliminates the coordination headaches of managing multiple vendors and ensures consistent strategy across channels.

Ready to Rebuild Marketing After Downsizing?

Let's talk about how outsourced marketing can fill the gap, reduce overhead, and accelerate growth. We'll audit your current situation and show you exactly what's possible with the right fractional team in place.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days