marketing department for startups

Outsourced Marketing Department
for Startups

Scale your startup's growth without the overhead of hiring a full in-house marketing team. Get fractional marketing leadership, performance paid media, and data-driven strategy. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Schedule Your Strategy Call ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Our Services

Marketing Channels We Manage

As your outsourced marketing department, we operate across all major performance channels. From paid ads to email automation, we handle the full funnel so your startup can focus on product.

Meta Ads, Google Ads & AppLovin

Run high-performing paid media campaigns across Facebook, Instagram, Google Search, Google Shopping, and in-app mobile game advertising. We optimize for ROAS, manage budgets, and scale winners for your startup.

  • Facebook & Instagram Retargeting
  • Google Search & Shopping Campaigns
  • AppLovin Mobile Game & In-App Ads
  • Budget Optimization & Scaling
  • Creative Testing & Iteration

Email Marketing

Build and execute email campaigns that drive repeat purchases and customer lifetime value. We segment audiences, create compelling copy, and track metrics that matter for startup growth.

  • Welcome Series Setup
  • Abandoned Cart Recovery
  • Segmented Customer Campaigns
  • Automation Workflows
  • Performance Reporting & Optimization

SMS Marketing

Reach customers directly with time-sensitive offers, order updates, and promotions via text. SMS drives immediate engagement and high conversion rates for startup revenue.

  • SMS List Building & Compliance
  • Promotional Campaign Deployment
  • Post-Purchase SMS Sequences
  • Performance Analytics
  • A/B Testing & Optimization

Ecommerce Strategy

Develop and execute a cohesive ecommerce strategy that aligns all marketing channels. We analyze customer behavior, optimize conversion funnels, and identify growth opportunities specific to your startup.

  • Customer Journey Mapping
  • Funnel Analysis & Optimization
  • Product Strategy & Positioning
  • Competitive Benchmarking
  • Growth Roadmap Development

Creative Strategy

Develop winning creative concepts that resonate with your target audience. From ad copy to visual direction, we ensure every touchpoint reflects your startup's brand and drives conversions.

  • Brand Positioning & Messaging
  • Ad Creative Concepts
  • Landing Page Optimization
  • Copy Writing & Testing
  • Visual Direction & Design Brief

Paid Media Management

Full-service paid media operations as your outsourced department. Campaign setup, daily optimization, budget allocation, and reporting across all platforms your startup uses.

  • Campaign Setup & Configuration
  • Daily Monitoring & Optimization
  • Budget Management & Allocation
  • Bid Strategy Optimization
  • Monthly Performance Reporting

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Us

Why Startups Choose Neighborhood Reach

Lower Cost Than Full-Time Team

Avoid the overhead of salaries, benefits, and training. Our fractional marketing department costs 40% less than hiring in-house while delivering expert-level execution.

Performance-Focused Results

We're paid to drive ROAS, revenue, and growth. Every campaign is optimized for measurable results, not vanity metrics. Your startup only wins when we deliver performance.

Experienced Marketing Leadership

Access fractional marketing expertise without the executive salary. We bring strategy, execution, and accountability to your startup's growth.

Fast Setup & Immediate Impact

No onboarding delays. We integrate quickly with your team, start campaigns in days, and begin driving results within weeks. Perfect for startups moving fast.

Full-Funnel Coverage

From awareness to retention, we manage paid media, email, SMS, and strategy. One partner for all your marketing needs eliminates silos and improves coordination.

Scalable Services

As your startup grows, our support grows with you. Scale from testing campaigns to multi-channel operations without restructuring your marketing team.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Case Studies

How Startups Use Our Outsourced Marketing Department

DTC Startup Replaces Marketing Hire

A consumer goods startup needed a marketing department but couldn't justify the cost of a full-time CMO. We became their fractional marketing team, managing Meta Ads, Google Ads, and email campaigns. Within 90 days, we optimized their ROAS from 1.2x to 2.8x and reduced customer acquisition cost by 35%. The startup scaled to $2M ARR without adding headcount.

Ecommerce Startup Launches Multi-Channel Campaigns

A new ecommerce brand had strong product but zero marketing infrastructure. We built their entire marketing department from scratch: paid media strategy, creative direction, email automation, and SMS campaigns. We managed all platform setup, audience targeting, and optimization. Their first 60 days generated $180K in revenue with a 3.2x ROAS across all channels.

SaaS Startup Optimizes Customer Acquisition

A B2C SaaS startup was spending heavily on Google Ads without clear strategy or optimization. We audited their campaigns, restructured account architecture, and implemented bid and budget strategies aligned to unit economics. Monthly ad spend stayed flat, but revenue increased 156% and CAC decreased by 41%.

Mobile App Startup Scales User Acquisition

A mobile game startup needed to scale user acquisition across multiple channels. We launched and optimized AppLovin in-app ads alongside Meta retargeting campaigns. Within 6 months, we grew their user base by 420% while maintaining a favorable CPI, all managed by our outsourced marketing team.

Common Questions

Frequently Asked Questions

How is an outsourced marketing department different from hiring in-house?
An outsourced department gives you full-time expertise without full-time cost. You avoid salaries, benefits, onboarding time, and management overhead. You get fractional access to experienced strategists and operators who focus entirely on your startup's performance.
What if we need to scale up or down quickly?
Our model is built for flexibility. You can scale services up or down based on your startup's needs without restructuring your team or losing institutional knowledge. We adjust deliverables and support in real-time.
Do you work with startups at any stage?
Yes. We work with pre-revenue startups launching their first campaigns, growth-stage startups scaling to seven figures, and everything in between. Our services adapt to your startup's maturity and budget.
How do you measure success for our startup?
We track ROAS, CAC, customer lifetime value, email revenue, SMS revenue, and other metrics aligned to your business goals. Monthly reporting shows exactly what's working and where we're optimizing next.

Replace Your Marketing Hire With a Fractional Team

Stop overpaying for in-house marketing. Get an experienced outsourced marketing department that scales with your startup, delivers performance results, and costs 40% less. Schedule a call with our strategy team to discuss your growth goals.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days