Marketing Department for Small Business

Marketing Department
for Small Business

Get full-service marketing strategy and execution without the overhead of hiring. Our fractional marketing team delivers performance results across paid media, email, SMS, and ecommerce strategy. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Schedule Strategy Call ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Marketing Channels We Manage

Your Complete Marketing Department Across Every Channel

Small businesses need marketing expertise across multiple channels—without the cost of a full in-house team. We manage every channel that drives revenue for your business, from paid ads to email to SMS. Here's how we replace your marketing department.

Paid Media Advertising

Meta Ads, Google Ads, and AppLovin in-app advertising managed by certified specialists. We optimize for ROAS, reduce customer acquisition cost, and scale what works.

  • Meta Ads (Facebook & Instagram) campaign setup and optimization
  • Google Search and Shopping Ads for immediate visibility
  • AppLovin in-app and mobile game advertising for engaged audiences
  • Daily bid management and audience refinement
  • Monthly performance reporting and strategy adjustments

Email Marketing

Segmented, high-converting email campaigns that nurture leads and retain customers. We handle list strategy, copywriting, automation, and performance tracking.

  • Welcome series and onboarding automation
  • Segmented promotional and product launch campaigns
  • Cart abandonment and win-back sequences
  • List hygiene and compliance management
  • A/B testing and conversion optimization

SMS Marketing

Direct-to-customer messaging that drives urgent action and loyalty. We build SMS strategy, manage campaigns, and track engagement and conversions.

  • SMS list building and segmentation strategy
  • Flash sale and time-sensitive offer campaigns
  • VIP customer loyalty and retention programs
  • Compliance and opt-in management
  • Performance tracking and ROI measurement

Ecommerce Strategy

Data-driven strategy to improve conversion rates, average order value, and customer lifetime value. We audit your business and recommend channel mix, pricing, and messaging.

  • Conversion rate optimization and user experience analysis
  • Product positioning and messaging strategy
  • Customer journey mapping and touchpoint optimization
  • Pricing and promotional strategy recommendations
  • Competitive analysis and market positioning

Creative Strategy

Compelling ad creative, email templates, and messaging that resonates with your audience. We develop creative briefs, messaging frameworks, and performance benchmarks.

  • Ad creative strategy and performance benchmarking
  • Email template design and copywriting
  • Landing page strategy and optimization
  • Brand messaging and value proposition refinement
  • Audience insight research and personas

Performance Analytics

Dashboard reporting and actionable insights. We track every metric that matters—ROAS, CAC, LTV, conversion rates—and optimize continuously.

  • Cross-channel performance dashboards and reporting
  • Monthly strategy reviews and optimization recommendations
  • Attribution modeling and channel mix analysis
  • Budget allocation and forecasting
  • Competitive benchmarking and industry insights

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Replace Your Marketing Department

The Advantages of Outsourced Marketing for Small Business

Lower Overhead Costs

Eliminate salary, benefits, taxes, and training expenses of a full-time marketing employee. Pay only for the expertise and hours you need.

Access to Specialists

One marketer can't master paid media, email, SMS, and ecommerce strategy. Get a team of certified experts in each channel.

Faster Implementation

No ramp-up time. Our team starts executing immediately with proven frameworks, templates, and processes.

Scalable Flexibility

Increase or decrease support as your business grows. No long-term hiring commitments or severance obligations.

Performance Accountability

We're measured by ROAS, CAC, and revenue impact. Alignment on outcomes, not just activity.

Reduced Hiring Risk

Avoid the cost and time of recruiting, hiring, onboarding, and managing marketing staff. Let us handle the headcount.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results for Small Businesses

Proven Performance Across Channels

DTC Brand: 3.2x ROAS with Integrated Paid Media

A small ecommerce brand was spending inconsistently across Meta and Google with no clear strategy. We consolidated their budget, optimized targeting, and implemented AppLovin for mobile audiences. Within 90 days, ROAS improved from 1.8x to 3.2x, reducing CAC by 35%. The client eliminated their part-time marketer and now relies on our team for all paid media and strategy.

Email Retention Campaign: 28% Increase in Repeat Purchases

A small business was losing customers after the first purchase. We built an automated email nurture sequence, segmented by purchase behavior, and tested messaging. The program drove 28% more repeat purchases within 6 months. Combined with SMS campaigns for VIP customers, email revenue now represents 22% of total sales without additional headcount.

Multi-Channel Strategy: 42% Lower CAC

A growing small business was relying solely on Meta Ads and overpaying for customers. We diversified into Google Shopping, SMS, and email marketing. By optimizing channel mix and messaging, we reduced overall CAC by 42% while increasing total customer volume. The business scaled from $50K to $150K monthly revenue in 6 months without adding staff.

Ecommerce Optimization: 19% Conversion Rate Lift

A small online retailer had a 1.8% conversion rate and no clear strategy to improve. We audited the customer journey, optimized product positioning, and refined ad messaging. Conversion rate improved to 2.14% through continuous testing. Combined with our paid media optimization, revenue per visitor increased 38% year-over-year.

Common Questions

Frequently Asked Questions

How is outsourced marketing different from hiring a marketing manager?
An outsourced marketing department gives you access to multiple specialists (paid media expert, email strategist, data analyst) versus one generalist. You pay only for hours worked, avoid salary and benefits costs, and get faster implementation with proven processes. Most small businesses see 30-50% cost savings versus a full-time hire.
What channels does your marketing department manage?
We specialize in high-ROI channels: Meta Ads (Facebook & Instagram), Google Ads (Search & Shopping), AppLovin in-app advertising, Email Marketing, SMS Marketing, Ecommerce Strategy, and Creative Strategy. We focus on channels that drive direct revenue, not vanity metrics.
How quickly will we see results?
Paid media typically shows early results within 2-4 weeks. Email and SMS campaigns build momentum over 60-90 days. Ecommerce strategy improvements compound over time. We provide weekly dashboards so you see progress immediately, with optimization recommendations every month.
Can we start with one channel and add more later?
Yes, absolutely. Most clients start with paid media management, then add email or SMS as we build data and insights. Our team works best when we manage multiple channels together for integrated strategy, but we scale support based on your budget and priorities.

Replace Your Marketing Department Today

Stop paying for overhead. Start paying for performance. Our fractional marketing team delivers strategy, execution, and results across every channel that matters for small business growth. Let's schedule a strategy call to show you how we can become your outsourced marketing department.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days