Performance Marketing Department

Performance Marketing
Department as a Service

Skip the hiring headaches. Get a complete fractional marketing department focused on measurable results and revenue growth. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Get Your Marketing Department ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Our Services

Performance Marketing Channels We Manage

Your fractional marketing department handles every channel needed to drive revenue. From paid ads to email campaigns, we execute the complete performance marketing stack.

Paid Media Advertising

Strategic campaigns across Meta Ads, Google Ads, and AppLovin to reach high-intent customers at every stage of the funnel.

  • Meta Ads (Facebook & Instagram) campaign setup and optimization
  • Google Ads Search and Shopping campaign management
  • AppLovin in-app and mobile game advertising for user acquisition
  • Audience targeting and retargeting strategy
  • Continuous A/B testing and performance optimization

Email Marketing

Automated and segmented email campaigns that nurture leads, drive repeat purchases, and maximize customer lifetime value.

  • Welcome series and onboarding automation
  • Segmentation and list hygiene management
  • Abandoned cart and browse recovery campaigns
  • Customer retention and loyalty email sequences
  • Performance tracking and revenue attribution

SMS Marketing

High-engagement text message campaigns that deliver timely offers, flash sales, and customer notifications with industry-leading open rates.

  • SMS list building and compliance management
  • Promotional and flash sale campaign execution
  • Order status and shipping notification sequences
  • VIP and loyalty SMS programs
  • Conversion tracking and performance reporting

Ecommerce Strategy

Data-driven strategy that aligns all channels to your business goals and identifies growth opportunities across your funnel.

  • Funnel analysis and revenue opportunity identification
  • Customer acquisition and retention benchmarking
  • Channel mix and budget allocation strategy
  • Competitive market analysis and positioning
  • Monthly strategy reviews and recommendations

Creative Strategy

Strategic direction for ad creative, messaging, and positioning that resonates with your target audience and drives conversions.

  • Brand messaging and value proposition development
  • Ad copy and creative concept strategy
  • Landing page messaging and layout optimization
  • Customer pain point and benefit positioning
  • Seasonal and campaign-specific creative planning

AppLovin In-App & Mobile Game Ads

User acquisition campaigns for mobile apps and games using AppLovin's programmatic platform to reach engaged mobile audiences.

  • App install campaign setup and optimization
  • Mobile game monetization and user acquisition
  • Audience targeting and LTV modeling
  • Creative testing and performance scaling
  • Cost per install (CPI) management and ROI tracking

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Us

Why Outsource Your Performance Marketing Department

Replace Hiring Overhead

Skip the time-intensive recruitment, onboarding, and salary commitments. Get a full marketing team without the fixed costs and management headaches.

Proven Performance Expertise

Our team specializes in measurable results. We live and breathe paid media, email, SMS, and ecommerce strategy—not vanity metrics.

Lower Cost Structure

A fractional marketing department costs significantly less than hiring full-time specialists while delivering comparable or better results.

Flexible Scaling

Scale your marketing investment up or down based on business needs. Add channels or pause services without long-term commitments.

Focused on Your Metrics

We align entirely to your business goals—revenue, AOV, customer acquisition cost, and lifetime value. Your success is our success.

Strategic Continuity

Benefit from a dedicated team that understands your business, maintains consistent strategy, and compounds results over time.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results

Performance Marketing Results We Deliver

DTC Apparel Brand: 3.2x ROAS in 90 Days

A direct-to-consumer apparel company was struggling with channel fragmentation and inconsistent creative performance. We consolidated their paid media strategy across Meta and Google, implemented cohesive creative testing, and built an automated email nurture sequence. Within 90 days, ROAS climbed from 1.8x to 3.2x, and email revenue grew 180% month-over-month.

Health & Wellness Ecommerce: 2.1x Email ROI

A supplement brand had email infrastructure but lacked segmentation strategy. We rebuilt their email program with behavioral triggers, abandoned cart sequences, and customer retention campaigns. Email revenue increased from 8% to 22% of total revenue, with email-specific ROI reaching 2.1x in six months.

Mobile App Company: $1.24 CPI with 2.8x LTV

A fitness app needed sustainable user acquisition without excessive spend. We optimized their AppLovin mobile game ad campaigns across multiple networks, implemented creative rotation testing, and refined audience targeting. Cost per install decreased 35% while maintaining a 2.8x lifetime value ratio.

Beauty Brand: 45% Paid Media Cost Reduction

An established beauty DTC brand was overspending across channels with poor attribution. We audited their full marketing stack, consolidated duplicate efforts, and redirected budget to highest-performing channels. Total paid media cost decreased 45% while revenue remained flat, then grew 28% as optimization continued.

Common Questions

Frequently Asked Questions

How is a fractional marketing department different from hiring in-house?
A fractional department gives you a full team of specialists—strategists, paid media managers, email experts, and creative strategists—without fixed salary costs, benefits, or management overhead. You get enterprise-level expertise on-demand, scaled to your budget.
What's included in your performance marketing services?
We manage Meta Ads, Google Ads, AppLovin mobile advertising, email marketing, SMS campaigns, ecommerce strategy, and creative strategy. We focus exclusively on measurable channels tied directly to revenue and customer acquisition.
How quickly will I see results?
Paid media improvements typically appear within 30-60 days as we optimize campaigns and refine targeting. Email and SMS show faster initial results but compound over time. We provide detailed monthly reporting so you can track progress across all channels.
Do you work with startups and smaller ecommerce brands?
Yes. We work with DTC brands, ecommerce companies, and startups of all sizes. Our fractional model means you only pay for what you need—whether that's one channel or full-service performance marketing management.

Ready for a Performance Marketing Department?

Stop juggling freelancers and contractors. Get a dedicated, strategic marketing team focused on driving revenue and scaling your business. Let's talk about your goals.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days