Full Service Marketing Department

Your Full Service Marketing
Department Partner

Reduce overhead by 40% while scaling performance with expert paid media, email, SMS, and ecommerce strategy. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
3.71x Industry Avg Google Ads ROAS*
40% Lower Cost vs In-House Marketing Team*

*Industry-wide benchmarks. Individual results vary.

Schedule Your Free Strategy Call ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Our Marketing Services

Six Core Channels to Scale Your Business

As your outsourced marketing department, we deliver integrated campaigns across every channel that drives revenue for DTC and ecommerce brands.

Meta Ads (Facebook & Instagram)

Precision audience targeting and creative optimization on Meta's network to drive awareness, consideration, and conversions at scale.

  • Audience segmentation & lookalike building
  • Creative testing and optimization
  • Retargeting campaign management
  • Conversion API implementation
  • ROAS-focused bid strategy

Google Ads (Search & Shopping)

Capture high-intent customers actively searching for your products with optimized search campaigns and dynamic shopping feeds.

  • Keyword research and bid management
  • Shopping feed optimization
  • Search campaign structure and scaling
  • Landing page optimization
  • Quality Score improvement

AppLovin In-App & Mobile Game Ads

Reach engaged mobile audiences through AppLovin's premium in-app and mobile game advertising network with precise targeting and creative formats.

  • In-app user acquisition campaigns
  • Mobile game advertising placements
  • Creative testing at scale
  • Audience targeting and segmentation
  • CPI optimization and cohort analysis

Email Marketing

Build customer relationships and drive repeat revenue with segmented, behavioral email campaigns that nurture and convert.

  • Segmentation strategy and automation
  • Welcome series and onboarding flows
  • Abandoned cart recovery
  • Post-purchase nurture sequences
  • List growth and compliance

SMS Marketing

Deliver time-sensitive offers and urgent messages directly to customers with high open rates and immediate engagement.

  • SMS campaign strategy and timing
  • Promotional and flash sale broadcasts
  • Two-way SMS engagement
  • Compliance and list management
  • Conversion tracking and analytics

Paid Media & Ecommerce Strategy

Integrated paid media planning and ecommerce strategy that aligns Meta, Google, and AppLovin campaigns with your business goals and customer journey.

  • Omnichannel campaign planning
  • Customer acquisition and retention strategy
  • Product positioning and messaging
  • Conversion rate optimization
  • Data analysis and performance reporting

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Our Marketing Department

The Advantages of a Fractional Marketing Team

No Hiring, Training, or Payroll Overhead

Skip the expense and complexity of building an in-house team. You get experienced marketers without the full-time salary, benefits, and management burden.

Immediate Access to Multi-Channel Expertise

Our team specializes across Meta, Google, AppLovin, email, SMS, and ecommerce strategy. No gaps in coverage, no learning curve.

Performance-Focused Accountability

We're measured by ROAS, conversion rates, and revenue impact. Your success is our success, and we optimize relentlessly for results.

Scalable Capacity On Demand

Ramp up during peak seasons and scale down during slower periods. You pay for what you need, when you need it.

Strategic Planning + Execution

We don't just run ads. We develop cohesive marketing strategies that align all channels, messaging, and customer touchpoints.

Transparent Reporting & Communication

Weekly dashboards, monthly strategy reviews, and ongoing optimization recommendations keep you informed and in control.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results from Our Clients

How Brands Grow with Our Marketing Department

DTC Beauty Brand Scales to 7-Figure Revenue

By consolidating their paid media across Meta, Google, and email into one cohesive strategy, this beauty brand eliminated channel conflicts and doubled their ROAS within six months. Our fractional team replaced three separate agencies and reduced their marketing overhead by 45% while improving performance across every channel.

Ecommerce Startup Launches Profitably

A new ecommerce brand needed a complete marketing department but couldn't afford to hire one. We built their paid media strategy, set up AppLovin campaigns for mobile audiences, and established email sequences before launch. They hit profitability in month two with our outsourced marketing support.

Growing Brand Replaces In-House Team

This growing ecommerce company had one overworked marketing manager juggling Meta, Google, and email. By bringing us on as their fractional marketing department, they freed up internal capacity while improving campaign performance by 35%. Their manager now focuses on brand strategy instead of day-to-day execution.

Mobile App Company Scales User Acquisition

A mobile gaming company needed expertise in AppLovin in-app advertising to scale their user base cost-effectively. Our specialized knowledge in mobile game advertising combined with data-driven optimization reduced their CPI by 28% while maintaining quality cohorts and improving lifetime value.

Common Questions

Frequently Asked Questions

How is a fractional marketing department different from hiring a full-time marketer or agency?
A fractional marketing department gives you a dedicated team with expertise across multiple channels—Meta, Google, AppLovin, email, SMS, and strategy—without the cost of full-time salaries or the markup of a traditional agency. You get accountability for performance, strategic planning, and execution all in one partnership.
What channels do you manage as our outsourced marketing department?
We specialize in Meta Ads, Google Ads, AppLovin in-app and mobile game advertising, email marketing, SMS marketing, and ecommerce strategy. These channels integrate into one cohesive marketing department that covers customer acquisition, retention, and revenue growth.
Can you replace our existing in-house marketing team?
Yes. Many brands transition to our fractional model to reduce overhead while improving performance. We can take over all paid media, email, SMS, and strategy execution, or complement your existing team by handling specific channels or strategic planning.
How do you measure success as our marketing department?
We measure success through ROAS, conversion rates, customer acquisition cost, email revenue per subscriber, and overall revenue impact. You receive transparent monthly reporting and quarterly strategy reviews to track progress against your goals.

Ready to Replace Your Marketing Overhead?

Let's talk about how a fractional marketing department can scale your business while reducing costs. Schedule a free strategy call with our team to explore Meta, Google, AppLovin, email, SMS, and ecommerce opportunities for your brand.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days