Fractional VP of Marketing

Fractional VP of Marketing
Strategic Leadership Without Full-Time Overhead

Get executive-level marketing strategy, channel optimization, and performance accountability from proven leaders. Scale your marketing team's impact while reducing overhead costs. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
3.71x Industry Avg Google Ads ROAS*

*Industry-wide benchmarks. Individual results vary.

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We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Marketing Channels

Full-Stack Marketing Channels We Optimize

As your fractional VP of marketing, we manage and optimize every critical channel for your brand—from paid media to email—ensuring integrated strategy and measurable ROI across your entire marketing stack.

Paid Media Management

Strategic paid advertising across Meta Ads, Google Ads, and AppLovin in-app campaigns. Our fractional VP oversees channel performance, budget allocation, and creative testing to maximize ROAS and scale profitable customer acquisition.

  • Meta Ads (Facebook & Instagram) strategy and optimization
  • Google Ads Search and Shopping campaign management
  • AppLovin in-app and mobile game advertising
  • Cross-channel budget allocation and performance analysis
  • Creative testing and audience segmentation

Email Marketing Strategy

High-performing email campaigns designed to nurture leads, retain customers, and drive repeat revenue. We build segmented flows, test subject lines and copy, and track email metrics that directly impact your bottom line.

  • Automated email flows and customer journey mapping
  • Segmentation strategy for personalized messaging
  • A/B testing of subject lines, copy, and send times
  • List growth and deliverability optimization
  • Email performance reporting and ROI tracking

SMS Marketing

Direct, high-conversion SMS campaigns that reach customers in real-time. From promotional blasts to abandoned cart recovery, SMS drives immediate action with industry-leading open rates and engagement.

  • SMS campaign strategy and audience targeting
  • Abandoned cart and promotional messaging
  • SMS flow automation and timing optimization
  • Compliance and list management
  • SMS performance analytics and conversion tracking

Ecommerce Strategy

End-to-end ecommerce optimization from conversion rate improvement to customer lifetime value. Your fractional VP analyzes funnels, identifies friction points, and implements data-driven strategies to grow revenue per visitor.

  • Conversion rate optimization and funnel analysis
  • Product page and checkout optimization
  • Customer acquisition cost vs. lifetime value modeling
  • Retention and repeat purchase strategy
  • Competitive benchmarking and market analysis

Creative Strategy & Development

Compelling creative assets that resonate with your target audience across all channels. We develop messaging frameworks, visual concepts, and copy variations that drive engagement and conversions.

  • Brand messaging and positioning strategy
  • Ad creative concept development and testing
  • Copy writing for ads, email, and landing pages
  • Visual design and asset creation
  • Creative performance analysis and iteration

AppLovin In-App & Mobile Game Ads

Specialized in-app and mobile game advertising through AppLovin's powerful platform. Drive user acquisition, boost engagement, and monetize your mobile audience with targeted, performance-driven campaigns.

  • In-app user acquisition campaign setup and optimization
  • Mobile game advertising and player targeting
  • AppLovin platform strategy and bid management
  • Creative testing for mobile audiences
  • Attribution tracking and cohort analysis

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose a Fractional VP

Why Fractional VP of Marketing Beats Hiring Full-Time

Executive Leadership Without Executive Overhead

Get strategic direction, channel oversight, and performance accountability from experienced marketing leaders—at a fraction of the cost of a full-time VP salary, benefits, and onboarding.

Immediate Impact and Expertise

Day one, you have a seasoned fractional VP who understands paid media, ecommerce, and performance marketing. No ramp-up time, no learning curve—just results.

Flexible, Scalable Engagement

Adjust your fractional VP's hours and focus areas as your business grows. Scale up during peak seasons, scale down during slower periods—pay only for what you need.

Integrated Strategy Across All Channels

Your fractional VP aligns paid media, email, SMS, ecommerce, and creative strategy into one cohesive plan. No silos, no conflicting priorities—just unified marketing that drives growth.

Performance-Focused and Data-Driven

Every decision backed by analytics, testing, and ROI tracking. Your fractional VP optimizes for real business results—customer acquisition, retention, and lifetime value.

Fill Leadership Gaps Without Hiring

Perfect for growing teams that need strategic direction but don't have the headcount for a full-time VP. Complement your existing team and accelerate marketing maturity.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

How Fractional VP Services Work

The Fractional VP Engagement Model

Discovery & Strategy Alignment

We start with a deep dive into your business, goals, and current marketing performance. Your fractional VP audits existing channels, identifies opportunities, and builds a strategic roadmap aligned with your growth targets. This foundation ensures every decision and resource allocation moves you toward measurable outcomes.

Channel Optimization & Team Leadership

Your fractional VP takes the helm of your marketing operations, optimizing paid media, email, SMS, and ecommerce channels. They lead your internal team (if you have one), set KPIs, and oversee execution across all touchpoints. Regular reporting keeps you informed and accountable.

Testing, Iteration & Continuous Improvement

Performance marketing thrives on testing and refinement. Your fractional VP runs A/B tests, analyzes campaign data, and continuously optimizes for better ROAS and customer acquisition costs. Insights feed into monthly strategy adjustments and quarterly planning.

Scaling & Long-Term Growth

As your business scales, your fractional VP adapts the strategy, expands successful channels, and identifies new opportunities. Whether you eventually hire a full-time VP or keep the fractional arrangement, you have a proven leader guiding your marketing growth and ROI.

Common Questions

Frequently Asked Questions

How is a fractional VP different from an agency?
A fractional VP acts as your dedicated marketing leader—not a vendor. They own your results, lead your team, and make strategic decisions aligned with your business goals. Agencies typically execute tactics; fractional VPs provide strategic oversight and accountability.
What if we already have a marketing team?
Perfect. Your fractional VP becomes the strategic leader and mentor for your existing team. They set direction, oversee channel performance, and elevate your team's capabilities without replacing individual contributors.
Can we adjust hours and scope as our business changes?
Yes. Fractional arrangements are flexible by design. Scale up during growth phases, scale down during slower periods, or adjust focus areas based on priorities. You pay only for the leadership and strategy you need.
How do you measure fractional VP success?
We track performance against agreed-upon KPIs: ROAS, customer acquisition cost, email ROI, conversion rates, and customer lifetime value. Monthly dashboards and quarterly business reviews keep you informed of progress and ROI.

Ready to Add Fractional VP Leadership to Your Team?

Stop juggling multiple vendors or waiting to hire full-time. Get strategic marketing leadership, integrated channel optimization, and performance results—starting now. Schedule a call with our team to discuss your goals and how a fractional VP can accelerate your growth.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days