Fractional Paid Media Team

Fractional Paid Media Team
That Scales With Your Business

Access expert campaign management across Meta Ads, Google Ads, and AppLovin without the cost of a full-time team. *Industry-wide benchmarks. Individual results vary.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
40% Lower Cost vs In-House Marketing Team*

*Industry-wide benchmarks. Individual results vary.

Start Your Fractional Team Today ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Paid Media Channels

Multi-Channel Paid Media Management

Our fractional paid media team specializes in running integrated campaigns across the platforms that drive real revenue for your business.

Meta Ads (Facebook & Instagram)

Precision audience targeting and retargeting campaigns that convert. We optimize for your unique customer journey across Meta's full network.

  • Detailed audience segmentation
  • Dynamic product catalog ads
  • Conversion rate optimization
  • A/B testing and creative iteration
  • Budget allocation strategy

Google Ads (Search & Shopping)

Capture high-intent customers actively searching for your products. We manage search campaigns and Shopping feeds for maximum visibility and ROI.

  • Keyword strategy and bidding
  • Shopping campaign optimization
  • Search ad copywriting
  • Quality score management
  • ROAS-focused budget allocation

AppLovin In-App & Mobile Game Ads

Reach engaged mobile audiences through AppLovin's premium in-app and mobile game advertising network. Perfect for user acquisition and retargeting.

  • In-app user acquisition campaigns
  • Mobile game advertising placement
  • Cross-promotion strategy
  • Cost-per-install optimization
  • Audience targeting and lookalike modeling

Email Marketing

Automated and segmented email campaigns that nurture leads and drive repeat purchases. Build lasting customer relationships at scale.

  • List segmentation and automation
  • Behavioral trigger emails
  • Cart abandonment sequences
  • Loyalty and VIP campaigns
  • Performance analytics and testing

SMS Marketing

Direct communication with instant results. SMS campaigns deliver time-sensitive offers, order updates, and promotions straight to customer phones.

  • Promotional blast campaigns
  • Order and shipping notifications
  • Flash sale and urgency messaging
  • Subscriber list management
  • Compliance and deliverability

Paid Media Strategy & Optimization

Strategic planning and continuous optimization across all channels. We align your budget with business goals and scale what works.

  • Channel mix and budget allocation
  • Performance benchmarking
  • Conversion tracking setup
  • Competitive analysis
  • Monthly reporting and strategy reviews

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Our Fractional Team

The Benefits of Fractional Paid Media Management

No Hiring or Payroll Overhead

Skip the recruiting, onboarding, and benefits costs. Our fractional team is ready to work immediately at a fraction of full-time salary and overhead.

Expert Multi-Channel Management

One team, multiple platforms. We manage Meta, Google, AppLovin, email, and SMS in a coordinated strategy instead of juggling separate vendors.

Performance-Driven Results

We optimize for your metrics: ROAS, CPA, customer lifetime value. Every campaign decision ties back to revenue and measurable business outcomes.

Scalable Resources On Demand

Grow your team capacity without permanent headcount. Add resources during peak seasons or scale back when needed—complete flexibility.

Continuous Optimization & Testing

Paid media requires constant iteration. Our team runs daily optimizations, A/B tests, and creative refreshes to keep ROAS climbing.

Transparent Reporting & Communication

Monthly strategy reviews, real-time dashboards, and clear attribution. You always know what's working and why.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

How It Works

Our Fractional Paid Media Process

Discovery & Strategy

We audit your current campaigns, understand your product, margins, and customer acquisition goals. Together we build a multi-channel strategy aligned with your unit economics and growth targets. This includes budget allocation across Meta, Google, AppLovin, email, and SMS based on your historical performance and market opportunity.

Campaign Setup & Optimization

Our team launches and manages campaigns across all channels, setting up conversion tracking, audience segments, and creative workflows. We implement best practices for bidding, audience targeting, and budget allocation while establishing A/B testing frameworks to identify winning creative and messaging.

Weekly Management & Optimization

Your fractional team monitors performance daily, adjusting bids, pausing underperformers, and scaling winners. We refresh creative, expand successful audiences, and test new channels to continuously improve ROAS. You receive weekly performance snapshots and immediate alerts on significant changes.

Monthly Reviews & Strategic Adjustments

We present detailed monthly reporting with channel breakdowns, customer acquisition costs, and ROI by platform. Strategic discussions focus on scaling what works, pivoting underperforming channels, and planning seasonal campaigns or product launches ahead of time.

Common Questions

Frequently Asked Questions

How is fractional paid media different from a traditional agency?
Traditional agencies often use junior staff and spread resources thin across many clients. Our fractional team works as an extension of your business, focused entirely on your account with senior-level management and daily optimization. You pay for capacity and results, not layers of overhead.
Can you manage all our paid channels, or just one platform?
We manage all platforms: Meta Ads, Google Ads, AppLovin, email, and SMS as one integrated strategy. This coordinated approach prevents audience overlap, maximizes budget efficiency, and gives you a single point of contact instead of managing multiple vendors.
What if we already have in-house marketing staff?
Perfect—we integrate seamlessly. Many clients use us as a fractional team to augment their existing staff, handling paid media while your team focuses on strategy, creative, or other initiatives. We can also take over paid media entirely to free up your team for higher-level work.
How do you measure success and prove ROI?
We track every dollar spent to revenue generated. Monthly reports show ROAS, cost per acquisition, customer lifetime value impact, and channel performance. You have real-time dashboard access and we review metrics and strategy adjustments every month.

Ready to Scale Without the Overhead?

Stop hiring, start growing. Our fractional paid media team is ready to take your campaigns to the next level. Let's talk about how we can deliver performance-driven results across all your channels.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days