Fractional Marketing Operations

Fractional Marketing Operations
Without the Full-Time Overhead

Get enterprise-level marketing execution at a fraction of the cost. Our fractional team handles paid media, email, SMS, and strategic optimization—so you scale without adding headcount. *Industry-wide benchmarks. Individual results vary.

2.87x Industry Avg Ecommerce ROAS*
40% Lower Cost vs In-House Marketing Team*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Schedule Strategy Call ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Marketing Channels

Six Channels. One Fractional Team.

Our fractional marketing operations team manages your entire paid media and email infrastructure across every high-ROI channel. We handle strategy, creative testing, audience optimization, and performance reporting—so you focus on growing your business.

Paid Media (Meta, Google & AppLovin)

Run profitable Meta Ads, Google Search & Shopping campaigns, and AppLovin mobile ads simultaneously. We optimize budgets across all three platforms to maximize ROAS and reduce customer acquisition cost.

  • Multi-platform campaign setup & launch
  • Daily bid & budget optimization
  • Creative testing across platforms
  • Audience segmentation & retargeting
  • Weekly performance reporting

Email Marketing

Build automated email sequences and broadcast campaigns that nurture leads and drive repeat purchases. We segment, test subject lines, and optimize send times to maximize open rates and revenue.

  • Segmentation strategy & audience building
  • Automated funnel setup & optimization
  • A/B testing subject lines & CTAs
  • Behavioral trigger campaigns
  • Monthly revenue attribution reporting

SMS Marketing

Reach customers directly via text with time-sensitive offers, order updates, and re-engagement campaigns. SMS drives higher engagement rates and immediate revenue with minimal overhead.

  • SMS list building & compliance setup
  • Promotional & transactional messaging
  • Abandoned cart recovery sequences
  • VIP tier & loyalty campaigns
  • Performance analytics & optimization

Ecommerce Strategy

Develop data-driven strategies that improve your entire customer journey. From funnel analysis to competitive positioning, we identify growth levers and execute against them.

  • Customer journey mapping & analysis
  • Conversion rate optimization roadmap
  • Competitor benchmarking & positioning
  • Product mix & pricing strategy
  • Quarterly business reviews & forecasting

Creative Strategy

Develop compelling ad creative, email designs, and landing page concepts that convert. Our team tests hooks, messaging, and visual styles to find what resonates with your audience.

  • Ad creative concept development
  • Messaging & copy testing framework
  • Visual asset optimization
  • Landing page optimization strategy
  • Monthly creative performance analysis

AppLovin Mobile Game & In-App Ads

Scale user acquisition through AppLovin's mobile gaming and in-app advertising network. We manage campaigns targeting high-intent mobile users across thousands of games and apps.

  • Mobile user acquisition campaign setup
  • Game & app audience targeting
  • Creative optimization for mobile format
  • Cost-per-install (CPI) optimization
  • LTV tracking & cohort analysis

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Fractional Marketing Operations

Six Reasons to Choose Our Fractional Team

40% Lower Cost Than In-House

Eliminate salary, benefits, taxes, and onboarding costs. Pay only for the hours you need, and scale up or down without restructuring.

Experienced Paid Media Specialists

Our team has 50+ years combined experience managing millions in ad spend. We know what works across Meta, Google, and AppLovin.

Dedicated Account Management

You get a single point of contact who understands your business, goals, and KPIs. No juggling multiple agencies or inexperienced reps.

Performance-Focused Operations

We report on revenue, ROAS, and CAC—not vanity metrics. Every decision is tied to business impact and bottom-line growth.

Faster Implementation

No hiring delays or training ramp-up. We hit the ground running and start optimizing your campaigns within days.

Scalable Without Overhead

As your business grows, our fractional team scales with you. Add channels, test new strategies, or expand budgets without adding headcount.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results From Real Clients

How Fractional Operations Drive Growth

DTC Apparel Brand: 3.2x ROAS in 60 Days

A growing apparel company was losing money on paid media due to poor audience targeting and creative testing. We restructured their Meta and Google campaigns, implemented audience segmentation, and built a weekly creative testing framework. Within 60 days, their ROAS improved from 1.8x to 3.2x, generating an additional $180K in quarterly revenue without increasing budget.

Ecommerce Startup: Email Revenue Grew 250%

An early-stage ecommerce brand had no email strategy and was leaving money on the table. We built their email infrastructure from scratch, including abandoned cart sequences, post-purchase nurture, and VIP campaigns. Email revenue grew from $8K to $28K per month in four months, now representing 35% of total revenue.

Health & Beauty: Reduced CAC by 38%

A health & beauty DTC company was overspending on customer acquisition across multiple channels. We consolidated campaigns to their two best-performing channels (Google Shopping + Meta Retargeting), optimized audience overlap, and implemented aggressive bid management. CAC dropped 38% while maintaining order volume, improving profitability significantly.

Mobile App: 45% CPI Reduction via AppLovin

A mobile fitness app was struggling with expensive user acquisition on traditional networks. We launched a comprehensive AppLovin campaign targeting fitness-adjacent gaming audiences, tested creative variations, and optimized for high-LTV cohorts. Cost per install dropped 45% while improving user quality and lifetime value.

Common Questions

Frequently Asked Questions

How is fractional marketing operations different from hiring a full-time marketing manager?
Fractional operations gives you access to a full team of specialists (paid media experts, email strategists, analysts) instead of one generalist, at 40% lower cost. You get enterprise-level execution without payroll overhead, and you can scale up or down as business needs change.
What's included in your fractional marketing operations service?
We manage all aspects of your paid media (Meta, Google, AppLovin), email and SMS marketing, strategic planning, creative development, and performance optimization. You'll have a dedicated account manager who oversees execution and reports on revenue, ROAS, and other business metrics.
How quickly can you start managing our marketing operations?
Most clients are live within 5-7 business days. We conduct an initial strategy call, audit your current setup, and begin campaign optimization immediately. You'll see performance data and recommendations within the first two weeks.
Do you work with businesses of all sizes?
Yes. We partner with startups, scale-ups, and established ecommerce brands doing $500K to $50M+ in annual revenue. Our fractional model scales with you—add complexity and budget as your business grows.

Ready to Scale Your Marketing Operations?

Let's discuss how our fractional marketing team can reduce your overhead, improve your ROAS, and drive predictable revenue growth. Schedule a 30-minute strategy call with our team.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days