Fractional Head of Marketing

Fractional Head of Marketing
Without the Full-Time Cost

Get experienced marketing leadership, strategic planning, and performance-driven execution without hiring a full-time executive. Scale your marketing team on demand. *Industry-wide benchmarks. Individual results vary.

40% Lower Cost vs In-House Marketing Team*
3.71x Industry Avg Google Ads ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Get Your Fractional Head of Marketing ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Our Marketing Channels

Performance Marketing Channels We Execute

Your fractional Head of Marketing directs strategy across these high-ROI channels, ensuring every dollar drives measurable results.

Paid Media & Performance Advertising

Strategic management of Meta Ads, Google Ads, and AppLovin campaigns. We optimize targeting, creative, and bidding to maximize ROAS and reduce customer acquisition cost.

  • Meta Ads (Facebook & Instagram) strategy and execution
  • Google Search and Shopping Ads optimization
  • AppLovin in-app and mobile game advertising
  • Audience segmentation and retargeting campaigns
  • Budget allocation and performance monitoring

Email Marketing

Build and execute email campaigns that nurture leads, drive repeat purchases, and maximize customer lifetime value. Your fractional leader oversees strategy and performance.

  • Segmented email campaign strategy and execution
  • Welcome series and automation workflows
  • Promotional and retention email campaigns
  • List growth and deliverability optimization
  • Email performance analytics and reporting

SMS Marketing

Leverage high-engagement SMS channels to drive conversions, announce promotions, and maintain customer relationships. Direct leadership on messaging and timing.

  • SMS campaign strategy and audience targeting
  • Promotional and transactional messaging
  • Customer retention and winback campaigns
  • Compliance and list management
  • Performance tracking and optimization

Ecommerce Strategy

End-to-end ecommerce marketing strategy including funnel optimization, conversion rate improvement, and customer experience design. Your fractional leader drives growth.

  • Ecommerce funnel analysis and optimization
  • Product strategy and positioning
  • Conversion rate optimization recommendations
  • Customer journey mapping and testing
  • Growth roadmap and quarterly planning

Creative Strategy

Develop compelling creative concepts, messaging frameworks, and brand positioning that resonate with your audience across all channels.

  • Creative brief development and messaging strategy
  • Ad copy and visual concept direction
  • Brand positioning and value proposition
  • A/B testing and creative optimization
  • Creative performance analysis and refinement

Strategic Marketing Leadership

Your fractional Head of Marketing provides quarterly planning, competitive analysis, team coordination, and board-ready reporting without the full-time executive overhead.

  • Quarterly marketing strategy and planning
  • Competitive analysis and market positioning
  • Marketing team coordination and direction
  • Executive reporting and KPI dashboards
  • Budget planning and resource allocation

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose a Fractional Head of Marketing

The Benefits of Fractional Marketing Leadership

Executive Expertise Without Executive Overhead

Access seasoned marketing leadership and strategic direction at 40% less cost than a full-time CMO or VP of Marketing. Pay only for the hours you need.

Faster Time to Results

Experienced fractional leaders hit the ground running with proven frameworks and strategies. No ramp-up time—immediate execution and optimization.

Flexibility to Scale

Increase or decrease your fractional marketing leadership based on business needs, seasonality, and growth stage. Scale without long-term contracts.

Cross-Channel Coordination

Your fractional Head of Marketing oversees all channels—paid media, email, SMS, ecommerce—ensuring cohesive strategy and consistent messaging.

Performance-Driven Results

Fractional leaders are focused entirely on measurable outcomes: ROAS, CAC, LTV, and revenue. No busy work—just results.

Reduced Recruitment and Retention Risk

Skip the lengthy hiring process, onboarding costs, and turnover risk. Get marketing leadership now while you evaluate long-term needs.

Trusted Experience

Brands Our Team Has Worked With

Our team brings hands-on experience scaling brands across DTC, ecommerce, and high-growth industries. Case studies available upon request.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
Request a case study →

Real Results From Our Clients

How Fractional Marketing Leadership Delivers

DTC Brand Increased ROAS by 2.4x in 6 Months

A growing ecommerce company hired our fractional Head of Marketing to restructure their paid media strategy and implement email automation. Within three months, we consolidated fragmented campaigns, improved audience targeting across Meta and Google, and launched a high-performing email nurture sequence. By month six, their overall marketing ROAS increased 2.4x while reducing cost-per-acquisition by 31%, all without building an internal team.

Startup Scaled Revenue 156% Year-Over-Year

An early-stage DTC startup lacked marketing leadership and was spending inefficiently across channels. Our fractional Head of Marketing implemented strategic planning, optimized Google Shopping campaigns, and built SMS retention programs. The leadership and cross-channel coordination led to 156% revenue growth while keeping marketing spend under control. The startup gained confidence to eventually hire their own in-house team, built on the foundation we established.

Ecommerce Company Cut CAC by 42%

An established ecommerce brand was struggling with rising customer acquisition costs and wanted fractional leadership to audit and optimize their strategy. Our fractional leader restructured their Google Ads and Meta campaigns, improved creative testing protocols, and refined audience segmentation. Within four months, customer acquisition cost dropped 42% while maintaining consistent revenue per customer.

Multi-Channel Coordination Improved Email ROI by 318%

A DTC company had email and SMS teams working in silos with no strategic oversight. Our fractional Head of Marketing unified channel strategy, implemented segmentation across email and SMS, and coordinated messaging with paid media campaigns. Email ROI increased 318% within five months through better audience alignment and timing, demonstrating the power of coordinated fractional leadership.

Common Questions

Frequently Asked Questions

What is a fractional Head of Marketing, and how is it different from a full-time CMO?
A fractional Head of Marketing provides the same strategic direction, planning, and oversight as a full-time CMO or VP of Marketing—but on a part-time basis, typically 10-30 hours per week. You get executive-level expertise without the $150k-$300k+ salary, benefits, and overhead. It's ideal for companies that need strong marketing leadership but don't have the budget or scale to justify a full-time hire.
How many hours per week does a fractional Head of Marketing work?
Engagement typically ranges from 10-30 hours per week, depending on your business size, complexity, and growth stage. We customize the schedule to align with your budget and needs. Many clients start with 15-20 hours per week and adjust as needed.
What channels and services does your fractional Head of Marketing oversee?
Your fractional leader directs strategy and execution across all our core channels: Meta Ads, Google Ads, AppLovin mobile advertising, email marketing, SMS marketing, ecommerce strategy, and creative strategy. They provide quarterly planning, competitive analysis, team coordination, and executive reporting.
Can we transition from fractional to a full-time in-house hire later?
Absolutely. Many clients start fractional to test and refine their marketing strategy, then hire a full-time Head of Marketing once the foundation and systems are in place. We help ensure a smooth transition and can work alongside your new hire during onboarding.

Ready to Add Marketing Leadership Without the Overhead?

Get a fractional Head of Marketing who understands paid media, ecommerce growth, and performance marketing. Let's talk about your business, your goals, and how we can drive results.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days