Customer Acquisition Framework

Customer Acquisition
Framework for DTC & Ecommerce

A proven system to attract, convert, and retain customers across every channel—from paid media to email marketing.

2.87x Industry Avg Ecommerce ROAS*
3.71x Industry Avg Google Ads ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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Tell us about your brand and we'll put together a free marketing audit of your current channels.

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Trusted by ecommerce brands:

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Acquisition Channels

Six Channels to Scale Your Customer Acquisition

A complete customer acquisition framework needs multiple touchpoints. These six channels work together to attract qualified buyers and maximize your growth potential.

Meta Ads (Facebook & Instagram)

Reach intent-rich audiences with pixel-tracked retargeting and lookalike campaigns. Meta Ads drive awareness and conversions at scale for DTC brands across all verticals.

  • Audience segmentation by purchase intent
  • Dynamic product retargeting campaigns
  • Lookalike audience expansion
  • Conversion API optimization
  • Creative testing & iteration

Google Ads & Shopping

Capture high-intent search traffic with Google Search and Shopping campaigns. Reach customers actively searching for solutions in your category.

  • Keyword strategy and bid management
  • Google Shopping feed optimization
  • Search audience targeting
  • Performance Max automation
  • ROAS-driven budget allocation

AppLovin In-App & Mobile Game Ads

Expand reach into mobile gaming environments where engaged audiences spend their time. AppLovin's AXON AI powers efficient customer acquisition at scale.

  • In-app interstitial placements
  • Mobile game audience targeting
  • AXON AI optimization engine
  • Cross-vertical audience insights
  • Cost-per-install bidding strategies

Email Marketing

Build owned audience channels that drive repeat purchases. Email remains one of the highest ROI channels for customer retention and acquisition.

  • Welcome series automation
  • Segmented campaign sends
  • Abandoned cart recovery
  • List growth strategies
  • Performance tracking & optimization

SMS Marketing

Create direct, real-time communication with customers. SMS drives urgency and captures time-sensitive conversions with unmatched open rates.

  • Opt-in list building
  • Flash sale & promotion sends
  • Post-purchase engagement flows
  • Two-way messaging campaigns
  • Compliance and deliverability

Ecommerce Strategy & Optimization

Align all channels with a cohesive strategy. From landing page conversion to customer lifecycle planning, every element drives acquisition efficiency.

  • Customer journey mapping
  • Funnel analysis & optimization
  • Attribution and analytics setup
  • LTV and CAC modeling
  • Cross-channel strategy alignment

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why This Framework Works

Six Reasons Brands Choose This Approach

Multi-Channel Integration

A framework ties all channels together with unified messaging and data. This eliminates silos and ensures every dollar works harder across paid media, email, SMS, and owned channels.

Data-Driven Decision Making

Real-time attribution and analytics show which channels drive the best customers. You optimize budget based on actual ROAS, not guesswork.

Scalable Growth

Each channel has proven playbooks and automation rules. As you grow, your framework scales without proportional increases in manual work or team size.

Customer Lifetime Value Focus

Acquisition frameworks balance short-term conversions with long-term retention. You attract quality customers, not just cheap clicks.

Flexibility Across Industries

Whether you sell beauty, supplements, home goods, or jewelry, this framework adapts. Channel tactics stay the same; messaging and targeting change.

Competitive Advantage

Brands with systematic frameworks outpace competitors who run ad hoc campaigns. You move faster, test smarter, and iterate based on real results.

Who We Work With

Brands Across Every Vertical Trust Our Framework

From beauty and skincare to supplements, home goods, and furniture—our customer acquisition framework works across all DTC and ecommerce industries.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
See Case Studies

Real Results

Customer Acquisition Wins

Skincare Brand Scales to 5x ROAS

A skincare startup implemented our multi-channel framework and scaled Meta Ads ROAS from 2.1x to 5.2x within six months. By layering Google Shopping and email retargeting, they reduced CAC by 34% while maintaining quality. The key was unified attribution and creative testing across channels. Today they manage a six-figure monthly ad spend with predictable unit economics.

Supplement Brand Builds $2M Email List

A supplement company applied our acquisition framework with focus on owned channels. They grew their email list from 50K to 2M subscribers through SMS co-registration and lead magnets. Email marketing now generates 40% of repeat purchase revenue. By treating email as a core channel rather than an afterthought, they reduced paid media dependence and improved overall margins.

Home Goods Retailer Enters Mobile Gaming Ads

A home goods brand new to AppLovin in-app advertising tested our AXON AI approach. Mobile game placements reached affluent audiences at a 23% lower CAC than Meta. After proving the channel, they allocated 20% of paid budget there. The framework helped them understand audience behavior across channels and optimize creative assets for different environments.

Jewelry Brand Achieves Predictable Growth

A jewelry e-commerce site struggled with inconsistent results until they implemented our framework. By mapping the full customer journey and setting LTV targets, they aligned all channels to quality metrics. Google Shopping became their anchor channel for high-intent customers, while Meta and SMS handled retention. Year-over-year revenue grew 187% with stable CAC.

Common Questions

Frequently Asked Questions

What is a customer acquisition framework and why does my brand need one?
A customer acquisition framework is a systematic approach to attracting, converting, and retaining customers across multiple channels. It eliminates guesswork by connecting data, strategy, and execution. Brands that use frameworks see 2-3x faster growth and lower CAC than those running disconnected campaigns.
How do I know which channels to prioritize in my framework?
Start by analyzing your current customer data: where do they come from, what is their LTV, and what is your CAC by channel? Then test new channels like AppLovin in-app ads alongside proven ones like Meta and Google. Your framework should evolve based on performance data, not assumptions.
Can this framework work for my specific industry?
Yes. Whether you sell beauty, supplements, furniture, or jewelry, the core framework adapts. Channel tactics, creative strategies, and audience targeting change—but the underlying system of measurement, testing, and optimization works across all DTC and ecommerce verticals.
How long does it take to see results from a new framework?
Quick wins (30-60 days) come from optimization of existing channels. Meaningful scale (90-180 days) happens when new channels prove profitable and you shift budget accordingly. The framework pays for itself when you reduce CAC by 20-30% while maintaining or improving customer quality.

Ready to Build Your Customer Acquisition Framework?

Let our team audit your current strategy and design a custom framework for your brand. We handle Meta Ads, Google Ads, AppLovin, Email, SMS, and overall ecommerce strategy—all working together to drive sustainable growth.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days