Customer Acquisition Audit

Customer Acquisition Audit:
Unlock Your Growth Potential

A comprehensive analysis of your acquisition strategy, channel performance, and untapped opportunities designed to scale your DTC or ecommerce business.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

Start Your Audit Today ↓

We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Trusted by leading DTC & ecommerce brands

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Acquisition Channels We Audit

Six Proven Channels to Grow Your Customer Base

Your acquisition strategy should span multiple high-performing channels. We audit each one to identify what's working, what's not, and where your next customers are hiding.

Paid Media (Meta, Google & AppLovin)

We analyze your Meta Ads, Google Ads, and AppLovin in-app/mobile game advertising performance across all audience segments and creative variations to maximize your ROAS.

  • Ad spend allocation across platforms
  • Creative performance and fatigue analysis
  • Audience targeting effectiveness
  • Landing page conversion rates
  • Cost per acquisition by channel

Google Shopping

We review your product feed quality, bidding strategies, and conversion tracking to ensure you are capturing high-intent shoppers at the right price point.

  • Feed optimization and data quality
  • Bid strategy performance review
  • Product-level ROAS analysis
  • Impression share and competitive gaps
  • Seasonal and promotional opportunities

Email Marketing

We assess your email list growth, segmentation, automation flows, and campaign performance to uncover revenue opportunities in your existing audience.

  • List growth rate and quality metrics
  • Segmentation and personalization gaps
  • Automation flow performance
  • Subject line and send time optimization
  • Revenue per email and LTV impact

SMS Marketing

We evaluate your SMS subscriber base, message frequency, conversion rates, and engagement to maximize this high-ROI direct communication channel.

  • Subscriber growth and retention rates
  • Message frequency and fatigue risk
  • Click-through and conversion rates
  • Promotional vs educational content mix
  • Revenue attribution per campaign

AppLovin In-App & Mobile Game Ads

We review your mobile game and in-app advertising strategy powered by AppLovin AXON AI to tap into engaged audiences outside your owned channels.

  • In-app bidding and placement strategy
  • Audience targeting and lookalike performance
  • Creative performance and fatigue metrics
  • Cost per install and payback period
  • User quality and retention rates

Ecommerce Strategy & Optimization

We analyze your overall acquisition funnel, site experience, conversion barriers, and customer journey to identify systematic improvements.

  • Website conversion rate benchmarking
  • Checkout flow analysis and abandonment
  • Post-purchase experience and retention
  • Customer lifetime value by source
  • Competitive positioning and messaging

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Run a Customer Acquisition Audit?

Six Reasons to Audit Your Acquisition Strategy

Identify Revenue Leaks

Many brands waste 20-40% of their acquisition budget on underperforming channels. An audit exposes exactly where your money is going and where it should go instead.

Discover Hidden Growth Channels

You may be leaving revenue on the table by not fully utilizing Meta, Google, AppLovin, email, or SMS. We identify which channels are underinvested and ready to scale.

Optimize Your Spending Mix

The right channel mix varies by industry, product type, and audience. We benchmark your allocation against proven winners in your vertical and recommend strategic shifts.

Improve Unit Economics

Lower CPA, higher LTV, better ROAS. An audit reveals opportunities to reduce customer acquisition costs while improving the quality of customers you attract.

Competitive Advantage

Your competitors are likely testing channels and strategies you have not considered. An audit ensures you are not falling behind on emerging acquisition tactics.

Clear Roadmap for Growth

Instead of guessing what to do next, an audit provides a prioritized action plan backed by data and benchmarks so you can confidently scale.

Brands We Have Audited

Join 300+ DTC & Ecommerce Brands

We have conducted acquisition audits across beauty, skincare, supplements, home goods, furniture, jewelry, and footwear. See how we helped similar brands find their next growth lever.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
View Case Studies

What Our Customers Say

Real Results from Our Audits

Found $50K in Monthly Wasted Ad Spend

After our audit, we discovered their Google Ads campaigns were targeting too broad an audience with poor landing page alignment. We reallocated their budget to higher-intent keywords and optimized their landing pages. Within 60 days, they reduced CPA by 35% while increasing overall volume by 22%.

Unlocked a New $200K/Month Channel

This skincare brand had never tested AppLovin in-app advertising. Our audit revealed their demographic skewed heavily toward mobile-first users aged 25-35. We built a mobile game ad strategy, and within 90 days it became their second-largest channel, delivering customers at a 3.2x ROAS.

Revived Email List for 18% Revenue Increase

Their email list was dormant and unengaged. We audited their segmentation, automation flows, and messaging strategy. After rebuilding their email program with better segmentation and personalized flows, email revenue grew 18% month-over-month without increasing spend.

Optimized SMS for 4.8x ROI

They were sending SMS too frequently and without segmentation. Our audit revealed they had high unsubscribe rates and poor conversion. We restructured their SMS strategy with better timing, segmentation, and creative. SMS ROI improved from 2.1x to 4.8x within six months.

Common Questions

Frequently Asked Questions

How long does a customer acquisition audit take?
A comprehensive audit typically takes 2-3 weeks from kickoff to final report. We collect data, analyze channel performance, benchmark against industry standards, and compile actionable recommendations. Urgent audits can be expedited based on your timeline.
What data do you need to conduct an audit?
We need access to your Meta Ads Manager, Google Ads account, Google Analytics, email platform, SMS platform, and any other acquisition channels you use. We also conduct interviews with your team to understand business goals and constraints.
Will an audit tell me which channels to cut?
An audit will show you which channels are underperforming relative to your goals and industry benchmarks. Rather than recommending cuts, we focus on optimization opportunities and reallocation strategies. Some channels may be worth doubling down on with better targeting or creative.
What happens after the audit is complete?
You receive a detailed report with findings, benchmarks, and a prioritized action plan. We typically offer a follow-up strategy session to review results and discuss implementation. Many clients then engage us to execute the recommended changes across their acquisition channels.

Ready to Unlock Your Growth Potential?

Let us conduct a comprehensive customer acquisition audit for your brand. Discover where you are leaving money on the table and get a clear roadmap to scale.

Get Your Free Marketing Audit
No long-term contracts Free marketing audit DTC specialists Results in 30–60 days