Apparel Paid Media

Apparel Paid Media
That Drives Real Revenue

Expert paid media management for apparel brands. We build and optimize Meta Ads, Google Ads, and AppLovin in-app campaigns that convert browsers into loyal customers.

3.71x Industry Avg Google Ads ROAS*
3.6x Industry Avg Meta Retargeting ROAS*
$72 Industry Email ROI Per $1 Spent*

*Industry-wide benchmarks. Individual results vary.

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We Want To Talk To You

Tell us about your brand and we'll put together a free marketing audit of your current channels.

No spam. No commitment. Just a real conversation about your brand.

Trusted by DTC Leaders

KINETIX | Publish Brand | WRK | Con.Struct | One Golden Thread

Our Paid Media Channels

Multi-Channel Approach to Apparel Growth

We don't believe in one-size-fits-all. Our paid media experts build integrated campaigns across the channels your customers actually use.

Meta Ads (Facebook & Instagram)

Reach style-conscious shoppers with pixel-perfect targeting. We build lookalike audiences, segment by purchase intent, and optimize for ROAS using dynamic product ads.

  • Interest-based audience targeting
  • Dynamic product catalog ads
  • Custom audience retargeting
  • Video creative optimization
  • A/B testing & scaling winners

Google Ads & Shopping

Capture high-intent shoppers searching for apparel. Our Google Ads strategy combines search campaigns for keywords with Google Shopping feeds for product-level visibility.

  • Search campaign setup & bidding
  • Google Shopping product feed optimization
  • Keyword research & expansion
  • Landing page conversion optimization
  • Performance Max campaigns

AppLovin In-App & Mobile Game Ads

Reach engaged mobile users through AppLovin's AXON AI platform. We deploy apparel ads in premium in-app and mobile game environments for cost-effective customer acquisition.

  • In-app mobile advertising placement
  • Mobile game audience targeting
  • AXON AI optimization engine
  • Creative testing & scaling
  • Cross-device conversion tracking

Email Marketing

Turn one-time buyers into repeat customers. We segment your list by purchase history, style preferences, and engagement level to send timely, personalized product recommendations.

  • List segmentation by behavior
  • Personalized product recommendations
  • Abandoned cart recovery
  • Post-purchase nurture sequences
  • Performance-based send optimization

SMS Marketing

Drive urgency and exclusivity with SMS. Flash sales, new drops, and VIP offers reach customers directly with 98% open rates and immediate action.

  • Flash sale & limited-time offers
  • New collection announcements
  • VIP early access campaigns
  • Abandoned cart SMS reminders
  • Subscriber growth strategies

Paid Media Strategy & Optimization

We go beyond running ads. Our team audits your current spend, identifies leaks, and builds a cohesive strategy that maximizes ROAS across all channels.

  • Paid media audit & analysis
  • Budget allocation & pacing
  • Conversion tracking setup
  • Competitor benchmarking
  • Monthly performance reporting

Creative & Offer Strategy

We develop data-driven creative testing strategies and optimize promotional offers that help increase customer acquisition while attracting high-value subscribers instead of one-time discount shoppers.

Revenue Growth
ROAS Growth
Transaction Lift
Scale Brands

Why Choose Us

We Know Apparel Paid Media

DTC-First Expertise

We specialize in direct-to-consumer brands. We understand unit economics, CAC, LTV, and the paid media channels that actually work for apparel.

Data-Driven Decisions

Every campaign is built on your data. We set up conversion tracking, pixel optimization, and analytics from day one to prove ROI.

Creative That Converts

Great targeting means nothing without compelling creative. Our team tests video, carousel, and static ads to find what resonates with your audience.

Omnichannel Integration

We don't silo your channels. Meta feeds into email, Google Ads informs creative strategy, and SMS drives urgency across the entire funnel.

Transparent Reporting

Monthly dashboards show exactly where your money goes and what it generates. No vanity metrics, just real revenue impact.

Dedicated Account Team

You get a strategist, media buyer, and analyst who know your brand inside and out. We're invested in your growth, not just billing hours.

Our Results Speak

Brands That Trust Our Paid Media

From emerging DTC brands to established players, we drive consistent growth across the apparel industry.

Volcon ePowersports logoVolcon
Super73 logoSuper73
Con.Struct logoCon.Struct
One Golden Thread logoOne Golden Thread
WRK logoWRK
Publish Brand logoPublish Brand
Kinetix logoKinetix
Skinnie logoSkinnie
Sweat Cosmetics logoSweat
Wallace Skincare logoWallace Skincare
Korean Red Ginseng logoKorean Red Ginseng
Poppy & Pout logoPoppy & Pout
Vegamour logoVegamour
See Our Case Studies

Recent Case Studies

Apparel Brands We've Scaled

Sustainable Fashion Brand: 3.2x ROAS in 6 Months

A mid-market apparel brand was spending $40K/month across Meta and Google with inconsistent returns. We restructured their audience segments, rebuilt their conversion tracking, and implemented a cohesive creative testing framework. Within 90 days, ROAS climbed from 1.8x to 3.2x. By month 6, they had scaled ad spend to $80K/month while maintaining profitability.

Emerging DTC Label: From $10K to $150K Monthly Revenue

A bootstrapped apparel startup needed to scale fast on limited budget. We built a lean but mighty paid media stack using Google Shopping to capture intent and Meta retargeting to build brand awareness. Email and SMS filled the gaps at lower cost. In 8 months, they grew from $10K to $150K in monthly revenue with a blended CAC of just $22.

Premium Activewear: 2.8x ROI Across All Channels

A luxury activewear brand wanted to test new channels beyond Facebook. We launched Google Ads, AppLovin in-app campaigns, and SMS alongside their existing Meta presence. The multi-channel approach reduced their reliance on any single platform and improved overall ROAS by 40%. AppLovin in-app ads became their second-best-performing channel after Google.

Fast-Fashion DTC: 58% CAC Reduction Through Strategy

A fast-fashion brand was burning through budget on low-intent audiences. We implemented strict audience quality controls, built layered remarketing sequences, and optimized landing pages for mobile. CAC dropped 58% in the first quarter. We then reinvested savings into new channel testing, including SMS win-back campaigns that recovered lapsed customers at 3x ROI.

Common Questions

Frequently Asked Questions

How much should we spend on apparel paid media?
There's no magic number, but most DTC apparel brands see breakeven around $3K-5K/month in initial spend. We typically recommend starting with $5K-10K monthly to test channels and build data. Once you hit 2x+ ROAS, reinvest profits to scale.
Which paid media channel is best for apparel?
Google Ads and Google Shopping excel at capturing high-intent searches, while Meta excels at brand building and retargeting. AppLovin in-app ads reach engaged mobile users cost-effectively. The best approach? Test all three simultaneously, then double down on winners.
How long until we see results?
Most campaigns take 2-4 weeks to gather meaningful data. We recommend a 60-90 day testing period before drawing conclusions. Email and SMS can show results faster (days to weeks), while new Google Shopping campaigns need 3-4 weeks of data to optimize properly.
Do you manage creative production?
We specialize in paid media strategy and optimization. For creative production, we partner with top video and design studios, or we can advise you on creating in-house. We always test multiple creative angles to find what resonates with your audience.

Ready to Scale Your Apparel Paid Media?

Let's build a paid media strategy that drives real revenue. Schedule a free strategy call with our team to review your current performance and identify immediate opportunities.

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No long-term contracts Free marketing audit DTC specialists Results in 30–60 days